We were lucky to catch up with Erin Murphy recently and have shared our conversation below.
Erin, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?
My 3 sisters and I were searching for a fun gift to send to our sister Molly, for her birthday because we couldn’t be with her to celebrate. After speaking to a party store in her area for about 30 minutes about color, sizing, style, pricing, etc, I thought we had designed a beautiful balloon display to send to her. What Molly received was nothing like we had discussed, it was underwhelming, expensive and not very cute. My sisters and I decided there has to be something better than this for unexpected, thoughtful and creative gifting. Our love for candy and gifting came together to create BobbyPop! A delicious, beautiful, customizable candy box, the perfect gift!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My 4 sisters and I all love candy, you could call us candy adicts! We work with clients to design the perfect candy box through candy colors and shapes, box sizing and type and candy sayings. Our boxes are all different and specially made to order freshly for each client.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Word of mouth! Since we’re such a small start up, we rely heavily on word of mouth and referrals from past clients.
Does your business have multiple or supplementary revenue streams (like a ATM machine at a barbershop, etc)?
We are in the process of producing some really fun exclusive BobbyPop merchandise. This is something my sisters and I have talked about for a while so we’re really excited to launch some fun giftable items, all of course related to candy in dome way! Our BobbyPop merch will be available both in store and online.
Contact Info:
- Website: Shopbobbypop.com
- Instagram: BobbyPopBox
- Facebook: BobbyPopBox
Image Credits
David Scarola