Alright – so today we’ve got the honor of introducing you to Heidi Bee. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Heidi , thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
In 2015, I woke up day after my divorce was final and I was devastated. Sitting in my tiny studio apartment, feeling lost, lonely and more confused than ever about myself and my life, I was at an all-time low. I call this place, “the divorce ditch”. It’s a place no married person sees themselves stumbling into, but someone I tripped and fell hard into the ditch. I have no clue what to do, or how to navigate this transitional & traumatic time. To be honest, at first I tried to numb out using food, alcohol, Netflix, naps, even pouring myself into work as much as possible. I’d also spend nearly every Saturday walking aisle of Barnes & Noble Bookstore, trying to find a book that said, “How to find yourself & feel alive again after divorce.” But nothing like that existed. So I started reading a few “self-help” books, but nothing hit on the topic specific to divorce. I would wake up every morning in what felt like “ground hogs day” – where I’d go through the motions of each day continuing to feel sad. I had actually convinced myself that this was it, I was going to have to take it till I make it the rest of my life, because “this is just what divorce is.” Two years into the redundancy, I decided I’d had enough. I wanted to feel genuinely happy again & I needed to do something about it. I saw an ad on social media about becoming a life coach & healing past pain. I ended up joining the 12-month program, simply with the goal of healing myself. I figured, if the tools I learned would work on me, then they could work for anyone! Because what I wanted more than anything was to feel like me and reclaim my joy. To my disbelief, only 8-weeks into the program, I felt a significant shift in myself and my wellbeing. I started to feel like a more empowered version of myself rather than a victim. And after graduating in 2018, I was totally transformed. My life was upleveling in all areas: Job promotions, upgraded beach apartment, deep & meaningful friendships, and I even attracted love again. Even though I loved the job I was at, there was no way I could walk away from sharing these tools with as many people as possible. I gave my job 2-months notice and started building my coaching company. I built the kind of experience I wish was available when I was going through divorce. I wanted to give people the roadmap, the resources, and the relationships they needed to navigate their new normal & thrive after divorce… and I did just that. The Divorce Comeback Course & Community is a 3-month experience where divorced women meet each other to journey together on the road of reclaiming who they are and what they feel like they have lost. The Course is jam-packed with weekly learning modules, workbooks & breathwork audio practices. The group meets virtually every week & we cultivate deep and meaningful connections that last. And a key ingredient is the real-time connection and support they can get via a free voice-note App. This allows us to connect anytime of the day to one another. It’s an honor and a joy to not only journey with these women, but to see what life allows when they step into the shoes of the woman they truly want to be. This is my life’s greatest work & why I know divorce was just a part of my path.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hi, I’m Heidi Bee, Divorce Comeback Coach. I’m a certified & trauma informed divorce coach and somatic breathwork facilitator. My 3-month Comeback Course & Coaching Community gives women the exact roadmap, resources & relationships they need to navigate their new normal & get their life back after divorce. I also the host of the podcast, Divorce Comeback Coach where we have candid conversations with truth talk & tips to start taking your next best step now towards the life you deserve & desire. When I went through my divorce, I had to get to the place and space where I was tired of feeling stuck. And when I arrived there I said, ENOUGH ready, I’m going to get up off the bathroom floor & reclaim my joy. It became a journey to my true self and a commitment to reclaiming my joy. Joy can be an acronym for JUST OWN YOU. You get to choose to be in charge of your next step and own your comeback. What sets me apart from others is the combination of both personal & professional experience. When clients come to me, I can feel deeply and viscerally what they are going through, because I’ve been there. But I’m also on the other side of it now with a transformational toolbox that is ready to be shared. I’m most proud of the women I serve and the commitments they make to take their lives back & then watch them enjoy it!
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing clientele has been referrals. Divorce is such a vulnerable space, and a lot of the women are “in hiding” (I was for sure!) So many times it’s about connecting with friends, family, co-workers and others who deeply care and want to help someone they care about, but the don’t have the expertise or the connections to do so. So networking & earning the trust with others who know someone that needs my support is key. If they refer their loved ones it makes it more reliable and easier for the person to say yes to taking a step towards their comeback. The other way has also been through relationships via collaborations. So putting myself out there on social media and podcasts may not have attracted clients, but it has attracted others who are interesting in having me speak at their masterclass, or workshop, or be guest in their space, which in turn, gives me more access to potential clients.
What’s a lesson you had to unlearn and what’s the backstory?
A lesson I’ve had to unlearn is don’t say yes to every opportunity. Early on in my business I was so excited to pursue this passion of mine that I would say yes to anyone, anywhere anytime. This is not a great approach. As a solopreneur, my time and energy are my most valuable resources. I realized by packing my schedule full of things for OTHER people’s businesses, I was neglecting building my own. When you are the marketing, sales, finance, customer service, tech/it department (everything) for your business, you have to be very careful what opportunities you say yes to. When I started feeling burned out and realized I had less and less time to take calls for potential new clients, I new I had to pull back. I think it’s important for to always go back to your mission statement and identify (3) things that have to be aligned with driving your business before you will accept an offer. Not every opportunity is the best for your business, even when it feels exciting.
Contact Info:
- Website: DivorceComebackCoach.com
- Instagram: https://www.instagram.com/divorcecomebackcoach/
- Linkedin: www.linkedin.com/in/divorcecomebackcoach
- Other: https://linktr.ee/DivorceComebackCoach https://www.tiktok.com/@divorcecomebackcoach?is_from_webapp=1&sender_device=pc Divorce Comeback Coach Podcast – https://podcasts.apple.com/us/podcast/divorce-comeback-coach/id1486352885?ign-itscg=30200&ign-itsct=lt_p
Image Credits
Purple Star Photography, Rae Holloway-Collins