We recently connected with Emma Perkuhn and have shared our conversation below.

Hi Emma, thanks for joining us today. Has Covid resulted in any major changes to your business model?

Covid was my opportunity to shift gears, at the time, out of necessity, however in the long run, it allowed me to expand my photography/video business beyond weddings and into realms which I had only dreamed of. At the time, terrifying, fours years later, it’s been the best thing that could have happened. And I was unlikely to make that kind of change without a dramatic event forcing my hand.

Emma, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been a lifelong photographer who took a giant leap of faith pursuing a career with a camera six years ago. The journey has been wild with some tremendous lows, but has also led me to opportunities I only ever dreamed of…

In 2018 I moved into a converted van and started paying the bills as a wedding photographer. Covid gave me the opportunity to pursue my passion: horses and equestrian sports. Six years in, I cover equestrian sports for media and official use along with private clients. Along with all things horses, I’ve woven the outdoor industry into my portfolio, working in studio for retail companies such as Backcountry.com and covering events for organizations such as the American Alpine Club.

I’ve made a point to take jobs that align with my passions and collaborate with incredibly talented humans. I aim for images that tell a story and capture both the big moments and the quiet moments in between.

2024 has been a year filled with motion and video work as well and I’m reminded to continue to expand my storytelling mediums to fulfill needs of my clients. I’m excited for this year’s project and where they may lead me in the future.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I think anyone who doesn’t work a typical 9-5 struggles with balance. When I’m working, I’m on, full send, arguably very little balance. All my energy and focus goes into that particular project. I love that focus and intensity and diving into being present in the subject. I do, however, understand how frustrating that can be. When I’m photographing, my phone is often on silent and emails get checked once, maybe twice a day. On the other hand, when I do have down time, I often find myself depleted and needing to put the camera down and recharge my creative battery. I think working in a creative space has allowed me to listen and act from my intuition – not necessarily a common way of moving through this world in our current culture, and not understood by all, but a worthwhile way to move through life for me.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Capturing the world around me has stripped me of so many engrained ideas about humans and the world we live in.

I’m forever reminded that each individual is going through their own personal journey and there are so many roads to roam. I’m also constantly reminded that no one has the answers to how to “do life” and there is no one size fits all.

Contact Info:

• Website: https://www.emmalynnephotography.com
• Instagram: https://emma.lynne.photos

Image Credits

Emma Lynne Photography