We’re excited to introduce you to the always interesting and insightful Elizabeth Homen. We hope you’ll enjoy our conversation with Elizabeth below.

Elizabeth, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I created my Instagram roughly three years ago. However, I’ve seen the greatest amount of growth in the past year. There are a couple of factors that have really led to my growth this past year. Firstly, and most importantly, this past year I really leaned into making content that focused on my genuine self. Rather than trying to fit a certain image or niche, I shared what was true to me. I learned that people prefer the real, genuine side of things. I also started paying attention to my insights and used that as a guide for future content. I paid attention to what type of posts my audience responded best to and then created more posts like them.

Elizabeth, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

In full transparency, my page came about somewhat by accident. My daughter was born in May of 2020. Everything had just shut down due to Covid and full Covid restrictions were in place. Because we weren’t able to see family, I began posting photos and videos of our life on Instagram. In the beginning, this content was just meant for our family members and friends who we weren’t able to see. I began to grow a following and that number has continued to grow over the past three years.

My page and content have changed a lot over the past three years. Today, my content is meant to inspire parents to spend more time with their children. My page highlights the magic of childhood, the beauty of motherhood and the silver linings in parenthood. From a business perspective, brands hire me to create content for their social media pages, websites and advertisements.

I believe what sets my page apart from other content creators is that I somewhat dance to the beat of my own drum. Giftgiving and acts of service are my love language. I’ve always been a bit over the top with things and this was only exemplified when I became a mother. My content tends to be over the top and this seems to fascinate people.

The thing that makes me the most proud is the ability to give my children financial freedom. Social media is such a nontraditional way to earn income. When I first began my page, I had no idea how lucrative social media could be. It’s allowed me to create financial security for my children. They are one and four and have more money in their savings accounts than I did the day I got married. I have also been able to earn this income all while staying home with my children. Working from home with a one-year-old and a four-year-old is no easy task, but it really allows our family to have the best of both worlds. I also feel like it has allowed me to be a good role model to both my children, especially my daughter.

If there is one thing I’d want people to know about me it’s that I have a big heart. I hope that my content inspires people to spend more time with their children, enjoy that time together and change their perspective on motherhood. I hope it reignites the joy of this stage of life.

How did you build your audience on social media?

The biggest factor that allowed me to grow an audience on social media was being relatable. Being relatable can take on many forms in social media. For my account, being relatable meant sharing ideas, activities and hacks that were relatable to motherhood/parenthood. This included everything from sharing organization hacks to birthday party inspiration to must haves for parents.

From a business perspective, content performs best when more people are liking, commenting, sharing and saving it. The more relatable your content is the more likely it is that it will be saved and shared. There’s a whole science behind the algorithm and how it works. Paying attention to my analytics and insights and really using that to form future content helped my page grow much quicker this past year than it had in the two prior years.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

Within the world of social media there are numerous outlets to earn an income. I am still discovering a lot of these, but to date, these are some of the avenues that have helped me create an income through social media:

Collaborations with brands: Brands hire creators to share their products with their audience. This can be in the form of stories, posts or reels. Within collaborations, creators can also earn additional income through whitelisting. Whitelisting is when a brand uses a creators content for advertisements. Creators can either be paid a flat rate for this or they can be paid a percentage based off of the total reach of the ad. Brands will also “buy out the rights” to content from a creator. This is a flat rate that the creator is paid to sell all rights to a certain image or video to a brand.

UGC videos and images: User generated content or “UGC” is when a brand hires a content creator to make content solely for the brand’s use. Unlike a collaboration, the content creator does not have to post anything to their social pages.

Affiliate marketing: Content creators can also make an income through earning commissions from sales made using their unique link or code. This can be specific to a certain brand (brand ambassador) or through storefronts (Amazon, LTK, Rakuten etc). Storefronts allow creators to link products that are featured in their content and earn a commission every time someone purchases that item.

Miscellaneous: Creators can also earn an income through selling miscellaneous product, such as photo presets, courses on how they grew their following and or tutorials for making content.

Contact Info:

• Instagram: https://www.instagram.com/elizabethhomen

Image Credits
Natalie Tromburg