Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Nicole Casaus

The industry standard is to provide limited options to legal services with either no guidance- or a huge expense for that guidance. Our approach is to offer an alternative to the traditional legal process- while still achieving the same end result. Read more>>

Nicole Gagnon

What Rare Olive offers is slow alternative wooden jewellery and accessories. Each piece is unique and smartly crafted— many are made with locally sourced materials and hand-selected wood grains. Read more>>

Lucas Forsythe

Blue Griffin is a branding and content marketing agency based in Austin, Texas. Over the last 10 years, we’ve honed in to serve companies in technical industries, like science, technology, engineering, and healthcare. Read more>>

Kelci Zile

Sound Future is a non-profit that accelerates tangible climate impact through live events. We make an easy button for artists, athletes, events, and venues to restore nature and directly reduce emissions, rather than the industry standard of buying carbon offsets to ‘mask’ the damage. Read more>>

Nira Love

Nira Love’s Fashion Boutique Brand is diverse, innovative, customer service focused, unique, edgy, whimsical and unlike any boutique online. Read more>>

Madeleine Eno

I help people write their books. One of the industry standards is using a formula to write a book quickly. Instead of doing this, we slow down before the writing begins in order to find the structure, voice and thread of the book that is truly the author’s. Read more>>

Lauren Rosenberg

In my approach to art, I’ve ventured beyond the traditional paths of offering my original pieces solely as oil paintings or giclée prints. Instead, I’ve pioneered a unique journey of transformation, where my art doesn’t just adorn walls but seamlessly integrates into everyday life. Read more>>

Aarushi Periwal

Answered next. Don’t want the article to be repetitive. Let me know if that works :) Read more>>