We caught up with the brilliant and insightful Rola A. Saleh a few weeks ago and have shared our conversation below.

Rola, thanks for taking the time to share your stories with us today What’s been one of the most interesting investments you’ve made – and did you win or lose? (Note, these responses are only intended as entertainment and shouldn’t be construed as investment advice)

My best investment was learning copywriting from Alex Cattoni, who was awarded the Marketer of the Year 2022, right after the pandemic and during the toughest economic crisis that Lebanon, has ever witnessed.

On the other hand, my worst investment was not investing my time in practicing the art of sales on calls. Initially, I used to perceive sales as pushy, but I later realized that it is a service that adds value. I regret not honing my sales skills earlier and letting imposter syndrome take over sometimes.

However, I learned a valuable lesson from both experiences. I realized that it’s important to take the reins of your dreams and not let imposter syndrome hold you back. You should reach out to your dream company or brand, personalize your pitch, serve with empathy, and connect deeply. Don’t hesitate to apply for the position or email the boss, as your next big opportunity could be closer than you think.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi, I’m Rola

I’m a nature lover and an audience-centric copywriter on a mission to help green beauty and e-commerce brands and mindset entrepreneurs build a bold presence online through laser-focused marketing copy. Fast-forward, and I’ve empowered eco-conscious clean energy businesses and mindset coaches to turn their brand stories into powerful sales and engagement drivers with authentic, compelling copy.
As your dedicated copywriter, I bring a personal touch to your brand voice and sales strategy. I understand your unique needs and challenges, so you can focus on what you do best. Let me handle the rest.

With two degrees in English Literature and Business, a Master’s degree from top universities in the MENA region, and certificates from renowned industry experts, I bring a wealth of knowledge and skills to the table. You can trust in my ability to craft brand stories that engage and impact people.

My journey began in the banking industry as a Customer services rep, selling visa cards and bank financial programs face to face. I know how to build trust in writing and to make a sale.

When I transitioned into copywriting, I began writing for a clean energy brand, building brand awareness about the importance of fighting climate change by switching to clean energy. This campaign resulted in a 30% increase in website traffic and a 20% increase in sales.

My background spans various industries, including e-commerce brands, clean energy brands, mindset, and spiritual coaches. I specialize in helping businesses amplify their impact through engaging and irresistible messaging.

Have you ever had to pivot?

Back in 2010, when I became a mother for the first time, I made a decision to prioritize my family and give them all the love and attention they needed. To achieve this, I quit my job in banking and started working part-time in my husband’s business while pursuing my Master’s degree in English Literature. This choice was a bold move on my part, as it allowed me to take control of my life, my career, and my decisions, and pursue my passion for writing while being there for my family.

When I transitioned into copywriting, I began writing for a clean energy brand, building brand awareness about the importance of fighting climate change by switching to clean energy. Today, I’m thankful for this decision as it allowed me to lead my own life and to reach out to famous dream clients and work for them, like Avon Beauty KSA, Sigma Cylinders, The Mindset and Marketing Academy, The Evolution of Success( featuring Jack Canfield and others).

Is there a particular goal or mission driving your creative journey?

I am driven by the purpose of serving with value and empathy, which guides my creative journey. I aim to connect with business owners who share the same noble mission of serving people and the planet. I believe that building a strong relationship based on aligned values can lead to a win-win situation that benefits both parties for a lifetime.

Imagine a world where your business stands out from the crowd, not just because of what it offers, but because of how it communicates.

A world where your brand personality is so phenomenal that it stands the test of time.

A world in which Your website is a powerful sales tool that keeps generating endless leads and Cash $$$ 24/7. Investing in my professional copywriting services is not just an expense, it’s a strategic investment that can yield significant returns for your business.

A world where your customers are engaging with your social media and email marketing and asking for your next launch to invest in your products or services.

This is the world you enter when you invest in my professional copywriting services, which include website copy, social media content, email marketing campaigns, and more. let’s connect on social media or via email: [email protected] for more info about my services

Contact Info:

• Website: https://rolasalehcopy.wixsite.com/rolascopywriting
• Instagram: https://www.instagram.com/rola_a.saleh/
• Linkedin: https://www.linkedin.com/in/rola-a-71a984171/