Alright – so today we’ve got the honor of introducing you to Rebecca Welz. We think you’ll enjoy our conversation, we’ve shared it below.

We’d love to hear a story of resilience from your journey.

To be an artist one needs courage, belief in oneself and perseverance. It can often take a long time for ideas to catch on, or another way of looking at it, for viewers to catch up so that what they are looking at is not so shocking and different.

When I was starting out as a young artist, I was doing large oil paintings on canvas. I had a substantial body of work and thought it was time to exhibit. I decided I would approach galleries and ask if they would look at my slides which was how we presented our work before digital formats came into being. I approached many galleries and tirelessly approached dealers. After many rejections, I was given my first one person show at a gallery in Soho. It was enormously exciting.

This beginning experience is emblematic of what it takes to be an artist showing work. Fortitude and belief that what we are doing is worthy and the burning desire to share it with an audience.

What’s been the most effective strategy for growing your clientele?

Working with a gallery is one way to grow a clientele. When I have an exhibition, the gallery contacts their mailing list of collectors, consultants, writers and designers. I also have my mailing list of collectors, art consultants and people I invite to my shows. There is a lot of follow up and although I might think my work is complete with the artwork being installed in the gallery, that is only a part of it. Using social media has become a large part of growing clientele and spreading the scope of one’s work. There is also the big component of going to galleries, openings and networking with friends and colleagues.

What’s been the most effective strategy for growing your clientele?
Working with a gallery is one way to grow a clientele. When I have an exhibition, the gallery contacts their mailing list of collectors, consultants, writers and designers. I also have my mailing list of collectors, art consultants and people I invite to my shows. There is a lot of follow up and although I might think my work is complete with the artwork being installed in the gallery, that is only a part of it. Using social media has become a large part of growing clientele and spreading the scope of one’s work. There is also the big component of going to galleries, openings and networking with friends and colleagues.

Contact Info:

• Website: rebeccawelz.com
• Instagram: rebeccawelzsculpture
• Facebook: Rebecca Welz
• Linkedin: Rebecca Welz

Image Credits
Nick Knight all images except Jason Mandella “Alpha Barnacle” Rebecca Welz “Yellow River” and “Red Pool”