We recently connected with Mac Villarreal and have shared our conversation below.

Mac, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Hey I’m Mac, I’d like to share my personal story. I am a former Olympic athlete that immigrated to this great country from Mexico eight years ago with a dream of making healthy food available to everyone while building a business where all the parts involved would benefit, especially when thinking about people and the planet.
I’m very proud of our diverse team (hispanic and +50% women) and of the relationships we’ve built with our farmers, which I can now call friends. My heart is filled with joy every-time we make healthy eating available to someone and we positively impact their life, especially those in most need. It’s what gets me up everyday and drives me to create the most nutritious, tasty and available food possible.
I scaled and successfully sold a juice brand in Mexico. Through this experience, I built amazing partnerships in the supply chain. I saw an opportunity to continue to work with these mostly female, extremely hard working farmers within a growing trend of freshness, health, and convenience.
I am obsessed with creating the best tasting soup without adding any unnecessary ingredients. That led me to form a team of 5 chefs to develop over 50 recipes and ended up with 6 mouthwatering flavors to craft a line of plant-based soups that makes it easy for you and your family to eat more veggies using a unique farm to pouch process.
They are ready to eat in 90 seconds and can be used as a sauce, base or soup to get your veggie intake 100% covered. Made with only clean, whole food ingredients to delight your taste buds.
Best of all, your family will never know you didn’t make it from scratch.
Offering food that’s nostalgic of a real home-meal made with love by our moms and grandmas and adapting it to the modern consumer while creating a positive impact in the community and the planet is a blessing.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

It all started with a dream “Making healthy food available to everyone” after competing in the Olympics and realizing the importance of healthy eating. I learned people struggle to find a practical healthy food that actually tastes amazing for their everyday life. I Eat My Greens will make you fall in love with veggies! We are a San Diego based company that makes refrigerated superfood soups that can also be used as a sauce or base on top of your favorite meals to make it easy for you and your family to get your daily veggie intake in just 90 seconds.
People are aware of the importance of healthy eating, however they struggle to find a practical healthy food that actually tastes amazing for their everyday life. That’s why we work directly with farmers and talented chefs to create the ultimate healthy comfort food, made with clean whole veggies and flavorful herbs (no fillers, starches, powders or added sugars) while offering unique mouthwatering flavors never seen in the market before.
Say goodbye to boring salads and overly processed foods and welcome your new favorite food!

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

Due to the pandemic, we had a strong growth in our e-commerce sales through our website ieatmygreens.com and instacart, but we’ve also seen an increase in retail sales. Most recently we’ve expanded our retail sales into Orange County, CA in partnership with Mother’s Market where we are present in all their 11 locations in Southern California.

We’d love to hear about how you keep in touch with clients.

We work very closely with our clients (mainly grocery stores) in order to increase awareness of our brand. And we are very proud to say that we have a great focus on delivering excellent customer service when a consumer contacts us directly. We are thrilled to have what we call the soup squad, which consists of soup fans that enjoy having our products delivered to their doorstep on a regular basis. We’ve learned so much from them! And that has only improved our products and the experience we offer. Thank you to all the soup squad!

Contact Info:

• Website: https://ieatmygreens.com/
• Instagram: https://www.instagram.com/ieat.mygreens/
• Facebook: https://www.facebook.com/iEatMyGreens/
• Linkedin: https://www.linkedin.com/company/i-eat-my-greens/