We were lucky to catch up with Rick Ornelas recently and have shared our conversation below.
Rick , thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Our mission at Revive Biohacking is to help others Live Better, Longer. We seek to increase longevity and health span, improve the lives of everyone within our community, and optimize health naturally through science and technology. Our journey began with a realization-the traditional healthcare system was failing us all. We, too, had experienced the frustration of injuries and illnesses that traditional medicine couldn’t fully heal. We saw real improvements after we took our wellbeing into our own hands. This personal experience fuels our mission to help others do the same.
At the heart of our mission is biohacking-the art and science of taking control of your own biology. It’s about using nature, technology, and data-driven self-experiments to enhance energy, health, and wellbeing. Biohacking is not a trend, but a lifestyle that empowers you to change the environment around you and inside of you, giving you full control of your own biology and health.
We’re just starting and know we have a long way to go before accomplishing our mission. We encourage you to take back control yourself and reap the benefits.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hello! I’m Rick Ornelas, one of the passionate minds behind Revive Biohacking. My journey into the health and wellness sphere was sparked by a personal revelation about the transformative power of holistic health practices. A few years back, when I was in my mid-forties, I realized that doing the basics when it came to health wasn’t enough. I started looking for ways to increase my longevity and optimize my health. I had a string of injuries like herniated discs in my neck and back, rotator cuff issues, and more. Plus, I witnessed firsthand the limitations of conventional medicine in my own life and those around me, so I sought out alternatives to not only treat symptoms but foster overall well-being. I started small by adding new supplements to my daily regimen and modifying my workouts. I replaced CrossFit with yoga, long distance running, with sprints and cleaned up my diet. Still, it was not enough as I continued to push the limits. My desire to improve moved me to more advanced treatments such as PRP, shock wave treatments, and stem cell injections. With continued age, the evolution of knowledge, and a drive to become the best version of myself, I found biohacking. I quickly realized this was the answer I sought, so I immersed myself in thousands of hours of reading, podcasts, and research. It was during this explosion of knowledge that the idea for my latest endeavor, Revive Biohacking, was born.
At Revive Biohacking, we’re committed to optimizing health naturally through science and technology. Our services range from contrast therapy and Star T body sculpting to innovative offerings like red light therapy and zero gravity massages. Each service is designed to empower our clients by enhancing their physical and mental health without the need for invasive procedures or pharmaceuticals.
What sets us apart is our dedication to a personalized, client-centered, 5-star approach. We’re not just providing services; we’re crafting bespoke health experiences tailored to our client’s needs and goals. We tackle common challenges like chronic pain, stress, and the effects of aging, offering natural solutions that are both effective and sustainable.
I’m incredibly proud of the community we’ve built at Revive Biohacking. It’s more than just a business—it’s a movement towards healthier, more fulfilled living. For anyone looking to enhance their quality of life, I want them to know that Revive is here to guide and support them every step of the way. Our mantra, “Live Better. Longer.” isn’t just a slogan; it’s a commitment to our clients and our community.
Whether you’re seeking to alleviate pain, improve your physical appearance, or adopt a healthier lifestyle, Revive Biohacking offers a welcoming and transformative environment.
Wherever you are in your health journey, know you can always improve as I did. I’d love to learn more about your health and wellness goals and what has worked for you. We’re all in this together as we strive to become the best versions of ourselves.
Do you have any insights you can share related to maintaining high team morale?
That’s a fantastic question that I have pondered for over a decade. I’ve been fortunate to learn from some of the best in this area, including Jim Trunick, Tony Chill, Jim Rohn, Darren Hardy, and others. I’ve also worked on this topic as an executive business coach with more than 200 clients for over eight years.
My most important advice is to prioritize the people in your business. Many leaders take the old-school top-down leadership approach of command and control, which doesn’t work anymore. Any business should be about people, planet, and profit in that order. Your people are your most important asset, so you must treat them as such.
The best way to show them you care is through goal alignment. Find out the goals of your team members and see how they align with the business’s goals. This seems disconnected at first, but it works extremely well. We accomplish this in our company by asking from the start. We determine what’s important to each of them in the interview process and ensure it’s something we can support. Once hired, we foster their growth as individuals so they can grow into the people they need to be to accomplish the goals they have set for themselves. Here are some examples from Revive Biohacking.
One team member had cosmetology training, which we don’t specifically do at Revive. She wanted to keep her skills sharp, so we trained her on our esthetics Star-T body sculpting device so she could do cryo facials and other similar treatments. Most recently, we modified her hours to work the closing shift so she could attend massage therapy school at night. She is continuing to learn and grow, which benefits both of us.
The bottom line is to figure out how to support them, and in turn, they will support you.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
Before opening Revive Biohacking, we spent a lot of time building the foundation for our future business. We researched potential services, spent hundreds of hours educating ourselves on the latest research and technology in biohacking your health, learned about the market, and built a marketing campaign. Everything was necessary and fruitful. We all come from athletic backgrounds, and fitness has always been a part of our lives. As mentioned previously, being a part of the CrossFit community played a significant role for many years for Lacee and me. Working out frequently and pushing yourself at a high level can take its toll on the body, as it did for me. Recovery is always essential and can be especially difficult for older athletes. You constantly want to “get back in the game,” although your body tells you to rest.
Seeing this play out for me and others convinced us that a CrossFit-type athlete would be a huge supporter of our business. We built this type of individual as one of our primary ideal client avatars and created a marketing plan around engagement and interaction. Once we opened, we sponsored and attended CrossFit competitions, met with multiple coaches, and gave away thousands of dollars worth of free services. We continued this type of marketing for the first six months after opening. Unfortunately, most of our efforts in this area were fruitless. We spent a lot of time and money with little return and had to change our marketing strategy. We are now more in tune with our community and focused on growth in the sectors that resonate with our services.
Contact Info:
- Website: https://www.revivebiohacking.com/
- Instagram: https://www.instagram.com/revivebiohacking/
- Facebook: https://www.facebook.com/rick.ornelas/
- Linkedin: https://www.linkedin.com/in/rickornelas/
- Twitter: https://twitter.com/isparkchange
- Youtube: https://www.youtube.com/channel/UCyxoPPJ5ZuKCYCWaBiJOyGw