We recently connected with Beth Carr and have shared our conversation below.
Hi Beth, thanks for joining us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
I never wanted to step back into visibility.
After my hard slog in NYC as a working NYC actor, telling stories of humanity from the stage and screen, I retired.
Hung up the picture and resume
and dove into my survival job –
A UX and Graphic Designer for Wall Street.
I thought I didn’t have anything interesting to say or share.
I dove headfirst into a corporate path,
honing my skills in building brands and marketing them.
Along the way, I landed notable roles like Creative Director and CMO.
𝘜𝘯𝘵𝘪𝘭…
I got caught as a number in an HR spreadsheet of where to cut labor. 😳
𝘠𝘰𝘶 𝘧𝘦𝘦𝘭 𝘮𝘦?
𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦 𝘵𝘰𝘰?
Consecutively over the next 5 years, I was laid off every 18 months from jobs, roles I loved.
Roles where I helped make $millions in VC funding, revenue, acquisition, and exits.
The mental message was growing.
First as a whisper and then as a freeway billboard
𝗡𝗢 𝗢𝗡𝗘 𝗜𝗦 𝗖𝗢𝗠𝗜𝗡𝗚 𝗧𝗢 𝗦𝗔𝗩𝗘 𝗬𝗢𝗨.
𝗖𝗛𝗢𝗢𝗦𝗘 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙.
🪂
𝗦𝗼 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝘀𝗵 𝘁𝗿𝘂𝘁𝗵: hiding will not help you grow your business, revenue, or dreams.
But you know that already.
This is your universal nudge. 👋
𝗪𝗲 𝗺𝘂𝘀𝘁 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝗯𝗲𝗶𝗻𝗴 𝘀𝗲𝗲𝗻 𝘁𝗼 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝘀.
𝗟𝗼𝘂𝗱𝗹𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝘂𝗱𝗹𝘆. 🦄
Beth, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Everything we do, study, and train for all feeds into who and where we are today. Nothing is for naught.
For the first part of my life, I was convinced I would be a working actor. I was a professionally paid actor in commercials and theatre with an eye on Broadway, TV, and film. Although I had moderate success, I knew I was meant for more. This training as an actor helped inform how to deeply understand human motivation, psychology, inner monologues, and the power of presentation and words.
After being on the creative executive track for 18 years in corporate, helping companies from Fortune 500 companies such as Nestlé and FICO to start-ups tell activating stories while making millions, I knew my gift was to tap a brand’s core and express it visually and verbally.
If you are in a place where you hate your job and are surviving a toxic situation, know your gifts and intellectual property are all you need to create a new side hustle, business venture, or path.
Fortified Branding, a Strategic Brand Messaging, and Design consultancy focuses on empowering entrepreneurs and scaling teams to amplify their stories so their ideal audience knows they are the right choice. We have helped clients realize 20%+ growth in the first 6 months of collaborating with us. It’s been a joy to watch these clients grow.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
When you focus on doing great work, no matter what the circumstance, your reputation / personal brand is being built – with every interaction with your co-workers, boss, client, customer. When I launched my consultancy 2 weeks before shelter in place hit the US in 2020, I was able to let my network know I had opened a business doing what they already knew me for. The inquiries came flooding in. Clients needed help pivoting as the world around us was changing. Remember, if you want to know what your future will be like, look at your current causes that lead to effects down the road.
We’d love to hear about how you keep in touch with clients.
I am always checking in with prospects and clients to see how they are doing and if they need any help based on new goals. I highly advise setting up a spreadsheet or CRM tool where you know to “touch” your list every 90 days.
Contact Info:
- Website: https://fortifiedbranding.com/
- Instagram: https://www.instagram.com/the_beth_carr/
- Linkedin: https://www.linkedin.com/in/bethcarr/
Image Credits
Chelsea Sanders, Fortified Branding