Alright – so today we’ve got the honor of introducing you to Sterling West. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Sterling thanks for taking the time to share your stories and insights with us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?
Thank you for the opportunity! In my experience in education as well as a background as an artist, I have come to experience for myself that creativity isn’t just some mysterious force. There are concrete strategies that I have seen employed by commissioned artists in the animation and film industry that unleash the floodgates of imagination.
These are 4 ideas I wanted to share that might be helpful tips for you!
1. Be Prolific
The first step in fostering creativity is to embrace prolific ideation. This involves generating as many ideas as possible without attaching oneself to any single notion. By removing bias and allowing ideas to flow freely, I have seen amazing artists tap into the natural connections our brains make. Creativity thrives on quantity; the more ideas we produce, the greater the likelihood of stumbling upon something truly innovative. But to create lots of quantity, stressing doesn’t help! So, take it easy, acknowledge your initial ideas, and let the floodgates of creativity open.
2. Let it Flow
Creativity flourishes in an environment free from judgment. To facilitate this, I have found that I must cultivate an open mindset and embrace the entire spectrum of ideas — the good, the bad, the weird, the silly, etc.. At this early stage, it’s about brainstorming without constraints. Spending time with religious people, healers and shamans, they have all taught me to look at the filter of what is deemed “good” or “bad” and allow my thoughts to flow freely. Creativity knows no bounds, and the most unexpected ideas often lead to groundbreaking innovations.
3. Mess Around
Our creative minds thrive when we approach challenges with a childlike sense of curiosity and playfulness. Play is the fuel for creative thinking, allowing us to explore new avenues without fear of failure. Learning to embrace life with a sense of wonder and experimentation is a gift (an also the antidote to depression – I learned that the hard way). I have to literally to schedule in the time to ramble, speculate, and ask “what if?” Playing with ideas in this way can lead to unexpected breakthroughs and novel solutions.
4. Semiotic Blender
At the heart of creativity lies semiosis — one’s ability to generate meaning and associate it with symbols, ideas, and experiences. This is where art intersects with psychology, philosophy, and beyond. Consider the myriad ways we derive meaning — through science, religion, authority, and even artificial intelligence. Each individual brings a unique perspective to the table, shaping their own narrative of meaning and purpose. As we navigate the complexities of life, we are constantly making choices that define who we are and what we stand for. I have learned, an fairly recently, to embrace the power of choice as the ultimate form of meaning-making, and from there letting my creativity soar. To be or not to be – as most people interpret it. For me its been a breakthrough. For most people this is yesterdays news, and I have so much to learn from you!
Creativity is not a fixed trait but a skill that can be cultivated and nurtured. So, why create? Well, why not! If not you, then who?! In the act of creation, I discover the true essence of who I am and what I am capable of achieving.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a Phoenix native, grew up in the suburbs, started doodling in class because I was a little ADHD and couldn’t focus for very long! Skip forward to today, I take people out into nature and combine painting and meditation into one experience. I like to help people solve problems through intentionally brainstorming together. I love seeing that same spark that goes off in me, go off in others!
Once a month I teach an art class with an amazing Native American tribe in my community. I have learned more from them than I could ever possibly teach about art.
What’s been the best source of new clients for you?
Making friends and investing in long-term relationships. Asking people what their needs are and coming up with a solution together.
Any advice for managing a team?
Don’t be afraid to say you don’t know the answer, be willing to make mistakes frequently, and talk about your mistakes frequently.
Contact Info:
- Website: www.sterlingwestart.com
- Instagram: @sterlingwestart
- Facebook: https://m.facebook.com/sterlingwestart
- Linkedin: https://www.linkedin.com/in/sterlingwest
- Youtube: https://www.youtube.com/channel/UCh_Tm8e10PzW_xKQydxV31A
- Yelp: https://www.yelp.com/biz/sterling-west-art-sedona-2?osq=music+video+production
- Other: https://www.etsy.com/shop/SterlingWestArt
Image Credits
All work is my own production.
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