Alright – so today we’ve got the honor of introducing you to Danielle Moore. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Danielle, thanks for joining us today. If you could go back in time do you wish you had started your business sooner or later

It takes a little patience, it takes a lot of faith but it’s worth the wait! God has perfect timing! Never early, never late.

I saw this quote years ago and I stand by it to this day!

I birthed ‘A Little Moore Clean’ in October 2018. At the time, I was deep into my career as a Police Officer entering my 11th year. I felt I had fulfilled my duties policing and was seeking to follow my passion for cleaning.

I often found myself stressed out at the end of my work day. Searching for positive ways to decompress, I’d spend hours vigorously cleaning anything in sight. I quickly realized that cleaning was my unique way of relaxing. I loved how my mind would drift into a new space of thought. My worries and stress would melt away with each item I touched. The dopamine dump I’d get after my cleaning was complete was unmatched. I needed to feel that everyday, so I decided it was time to start my cleaning company.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am Danielle Moore, I am a wife, mother of 3, former police detective and the owner of A Little Moore Clean LLC.

I pride myself on a clean, organized, and dust free environment. It’s not just cleaning for me, It’s a coping mechanism that I use to decompress as I find solace in scrubbing, sanitizing and tidying.

A Little Moore Clean has been in business for 6 amazing years. We are a liscensed & bonded, double minority company, as it is black owned and women-led. We offer residential and commercial cleaning services to the locals of Baltimore City, Baltimore County and Harford County, MD.

Our services include general basic cleaning, deep cleaning, move in/out cleaning, post construction cleaning, decluttering, organizing, and packing assistance.

We focus on gifting you the free time you deserve by providing our clients with a tailored, inimitable clean. Our goal isn’t an abundance of clients, but to always deliver the highest quality of work for those who entrust their most prized posessions to our business.

What sets us apart? The Owner!
As a small business owner, I feel it is vital to build a relationship with each and every client we serve. I foster a deeper connection with consistent communication, utilizing high quality products, humanizing my company to reach the clients we seek and understanding the value of customer loyalty.

Nothing beats word of mouth clients, and our success is a testiment of that.

Any insights you can share with us about how you built up your social media presence?

When I first started my business page on Instagram and Facebook, I noticed that not many people were actually engaging with my posts, I would spend far too much time creating catchy captions, showing before/after photos, and uploading short videos of my cleans.

By our 4th year in business, my pages were still dry as If I had just created them. I spoke with a few entrepreneurs in different industries who happily gave me the following advice:

People do not care necessarily about the fact that you are a great cleaner. There are many in your industy. It is human nature to inquire about the personal details of the company. Show your followers who YOU are! Be YOUR authentic self!

I took that advice at face value and started getting in front of the camera. I talked to my followers, showed them mistakes that I had made in the past. Was transparent regarding my hardships and offered them a glimpse of a day in my life.

It took, 10 minutes & 1 reel, “I’m a professional Cleaner, ofcourse I…..” to gain the attention of followers.
That reel captured my personality in a nutshell. I was humorous, witty, goofy and REAL!

6 years now in the industry and all I had to do was show them who I am as a person. Not the business owner, not the mom, not a police officer…Just Danielle.

So if you’re struggling to connect with your followers on your social platforms, Don’t get discouraged, try using the advice I was given above and simply be YOU. Your tribe will come!

Can you share a story from your journey that illustrates your resilience?

I shared this story on my social platforms but it’s a good one so I figured I’d tell it again.

A Little Moore Clean clientele consists of 90% senior citizens. With that, I recall going to one of my elderly clients home to knockout her monthly reoccuring clean. Upon arrival, I noticed that my client stacked approximately 13 black trash bags at her front door. This was typical as she normally tries to gather her trash to make it easier for me. I request that she does not do this, but she’s elderly and telling her what to do at her age goes in one ear and out the other.

My client tells me that all the black trash bags are trash and that I needed to throw them out. I oblige and pull all 13 bags of trash to her trash chute to toss them.

As I re-enter her apartment, my client appears baffled and upset. She proceeds to tell me that I “threw away her laundry”.

Laundry?? She told me all the black bags were trash. Which I remind you, she stacked near the front door for me.

She stated that she accidentally placed a black trash bag, which contained her laundry, near the front door as well and I tossed it down the trash chute.

Completely taken back, I contemplated how to retrieve her laundry. There was absolutely no chance that I was dumpster diving down a trash chute. The maintenance men at her complex were off for the day, so my remedy to fix this problem was to buy my client a new wardrobe equivalent to the items that I threw away.

We spent 20 minutes adding moo-moos, socks, pants, and blouses to an online cart. $210 later, my client was overjoyed as she had just gained a new wardrobe on my dime. She was modest might I add, we searched for the best deals lol!

I learned a valuable lesson that day: My client was the best scammer in the business (insert sarcastic chuckle) and to always peek into the trash bags before I toss them out, just in case…it’s laundry!

This wasn’t my fault however, there was absolutely no way I’d leave my client with an issue that I could have easily solved. Compassion in key and I feel this was just one of those times where you just have to suck it up and push through. Simply put..don’t repeat!

Contact Info:

• Website: www.alittlemooreclean.com
• Instagram: @alittlemooreclean
• Facebook: A Little Moore Clean
• Yelp: A Little Moore Clean
• Google: A Little Moore Clean
• TikTok: @melleinad_j (50.8k followers)