We recently connected with Ashley Paul and have shared our conversation below.

Hi Ashley, thanks for joining us today. What do you think matters most in terms of achieving success?

I think to be successful you need to be determined, ready to put in the work and consistently show up. Doing what you’ve said you will do. Success is also dependent on what you establish as important to yourself. My success is different from the next person. I strive to provide the same service to each and every client regardless of the type of service they have reserved with me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a wedding planner with 15+ years of experience in the wedding and events world. Along side of managing my own wedding business (C + A Event Planning), I set up Ashley Paul Co, VA services for wedding vendors and creatives ready to reclaim their time.

I’m more than a wedding planner or floral designer — I’m a wedding industry expert. Type A through and through — no shame to this, this is what makes me incredibly good at what I do. Streamlining my work with babies on my hip, years of attention to detail, setting up systems for clients, and an absolutely love for organization (yes, with labels + color coding).

Have you ever had to pivot?

During the pandemic I had to learn to pivot my business. The world essentially came to a stop. Weddings were not happening. I had to adjust to keep accommodating my clients while also following the restrictions put into place. Community could only happen virtually and as an entrepreneur the world became lonely. The wheels began turning for Ashley Paul Co during this time. I wanted to help other business owners and build a community for myself and others that felt similar.

How’d you build such a strong reputation within your market?

Very early on, I met a business owner that explained the importance of connecting the dots within the industry. The more people you meet, build trust with — the more other entrepreneurs will want to connect with you. Your name will start connecting you to other business owners and you will build your relationships and reputation. Nurture those relationships, value peoples time and grow with industry members.

Contact Info:

• Website: www.caeventplanning.com www.ashleypaulco.com
• Instagram: https://www.instagram.com/caeventplanning/ https://www.instagram.com/ashleypaul_co/
• Facebook: https://www.facebook.com/CAEventPlanning
• Linkedin: https://www.linkedin.com/in/ashley-paul-957567aa/

Image Credits
photography credit Megan Byrne Photography