We recently connected with Sarah-Anne Wildgoose and have shared our conversation below.
Sarah-Anne, appreciate you joining us today. Let’s start with education – we’d love to hear your thoughts about how we can better prepare students for a more fulfilling life and career.
As a former teacher in my industry, I feel there should be opportunity for high school students to visit/work/mini-internship/mentor programs in the fields they are interested in. They are really making a “blind” decision when they choose their area of study in college. Having an experience could point them in a better direction.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I have been a designer my entire career. I blended my mother’s love for Fine Arts and my father’s Engineering experience to study Industrial Design.
I have Tupperware products on the market and two patents from Johnson & Johnson Orthopaedic for surgical instrumentation designs. In the 90’s I ran my own Design Firm creating work for companies that included Schick, Georgia Pacific and many others. My focus went from product to graphic, designing logos, brochures, advertising, packaging, tradeshow graphics, and full branding campaigns.
I stepped in as Manager of Marketing for the Kochek Company using the Adobe Suite, taking product shots and designing for print and digital assets, focusing on branding and promoting the company increasing their sales.
Currently I’m owner of Saw Design Studio, making graphic images soar. As a visual storyteller I create custom graphics for digital and print media that are a result of design, branding and strategic marketing. Design work includes logos, infographics, brochures, tradeshows, packaging or a full campaign providing maximum exposure for my clients to stay top of mind positioning them for a return on investment.
Partnerships with my clients have been key to my success. It’s important for me to understand them and their businesses so my work is a reflection of who they are and their mission and vision. My greatest accomplishment is watching my client’s business grow and become the company they envisioned.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
I feel especially today with so many “automatic” resources available, it is even more of a challenge explaining any creative process. Part of working with clients is explaining why “custom” work will set them apart. Image is everything, and one needs to be unique to stand out from the visually saturated marketplace.
Being able to speak to ones process to explain the purpose of the steps. It is not a one and done. Creatives take the non visual and make it visual, and a good visual takes research, development time, exploration, and several refinements to be clear, concise and impactful. Without editing a piece is not complete and balanced to be spot on taking typical to a unique visual.
What’s the most rewarding aspect of being a creative in your experience?
The most rewarding aspect of being creative is working with clients. I enjoy hearing their story and learning about their goals plus challenges. Getting to know my clients and building the relationship is key. Research and brainstorming with them, helps me take the non visual into a visual campaign to position them in the marketplace for success. Design is a challenge and problem solving. I feel rewarded when clients are happy with our journey and where it has positioned them in the marketplace.
Contact Info:
- Website: sawdesignstudio.com
- Instagram: sawdesign_studio
- Facebook: https://www.facebook.com/SawDesignStudio/
- Linkedin: https://www.linkedin.com/in/sarah-anne-wildgoose