We’re excited to introduce you to the always interesting and insightful Shekayla Shears. We hope you’ll enjoy our conversation with Shekayla below.
Shekayla, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
In multilevel marketing it is important to brand yourself. I began to brainstorm with y children to find the perfect name. Prayer is important in the decision making process and we put names in a hat we had trinity energy, 3 way energy b3yond energy to name a few. After prayer I pulled the ae beyond energy, my son Isaiah came up with that name. It resonated with me in so many ways, But it had already existed, so I had to become even more creative so I decided to replace the E with a 3 symbolizing the Trinity and the importance of God Family and Business. Not only that the 3 stood out i so any ways because our company offers Solar, Gas and Electricity So then there was Shekayla has a lot of Energy, Do she have a energy supplement, Shekayla is motivating, a Shekayla sells energy, 3 forms of me B3 in 3 different forms and 3 different ways. My Energetic personality became a highlight and the name “the_energylady” came about in this form and it aligned with my motivational speaking and a potential future venture like an energy supplement. So I had to do a slogan because I got so excited about how God was doing the work and making everything unfold. My slogan “Energy is more than just electricity”
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Shekayla Shears an Executive consultant with Ambit Energy being the industry for 4 years is a blessing especially embracing the journey. Being a mother of 6 I had to dedicate in providing for y family, going through a divorce was not easy. After y divorce another income was needed I found the opportunity in the MLM mainly in the energy sector. At that time search I was a postal worker of 14 years at that time exploring the energy sector in my part time. As I began to grow in the business it was a absolute blessing. I get a call from my good friend Idalia who’s in this business with e and she is a powerhouse, she calls me in June of 2023 and says you need to pray about the business and consider full tie, I shared with her ow i was tired in the 9-5 and y body was taking a toll on me doing hard labor. she says give them 1 more year, MY plan was to stop at 18 years which will be the year feb 2024, my date was set for 06/11/2024 BUT GOD said not so, 08/04/2023 I was hospitalized with sever dehydration they diagnosed me with rhabdomyolysis (Rhabo) I was it the hospital for 8 days, that was when I knew I had to resign, your health is ore important than anything and mental as well. I was mentally depressed in that environment. In the energy sector it is a service, everyone uses it and its a necessity. I commit to educating y clients because I know what its like to call a copay and they put you on any plan and you switch because your bill is high not knowing the reason or paying attention to the details and or the fine print, this made e want to help and educate versus “sell” help empower the to make informed decisions. My approach to a potential client is always to view their bill for that year of usage to see their lifestyle and share with the the best plan I tell the about our free energy and referral program as well to make extra cash and gear their way towards free energy credits. I geuinely care because I will do the a disservice if i keep it to myself. Putting myself out there and being transparent BUT NOT TELLING ALL Y BUSINESS. This is how I connect with my following and offer one another mentorship and motivation. We all need, instead of talking about the next person lets learn to help and find solutions to their problems, rather it be personal, business mental or spiritual. We must embrace and honor each others journey. My brand Shekayla’s Power Solution LLC revolves around motivation. mentorship, collaborative success y passion is i helping others achieve their goals why? because I am not the only one who wants to win
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
Admis the divorce, covid, the winter storm and having to resign. I saw the potential in the energy sector and did not give up in the challenges that was set before me. lol i began dipping my toes in the energy sector while working y full tie job I saw it as a great opportunity because everyone need it and that motivated e to pursue it especially with me already being Yes absolutely, my side hustle evolved into my main career and the journey has bee both challenging and rewarding. a customer with the company. It was not easy balancing a full tie job family responsibilities and a side hustle, its not for the weak, it required dedication and time management and a lot of learning along the way. My friend taught me so much about the entrepreneur journey he and I will collab and do events together and he helped me understanding entrepreneur journey because he has 14 plus years experience. And my determination for my family future keeps me going, God was placing the right people in y life some only for a season. I also began to realized the importance of understanding the nuances of the electric bills and energy solutions. I had to invest my time and effort educating myself to better serve y clients. One of the key factors in scaling y side hustle to build strong relationships I went beyond (there’s tat word again) service by genuinely caring about their needs and helping them save on their bill, If I cant save them I will nit switch them. Word of mouth and social media I gradually expanded y each and attracted ore clients it allows me to connect with people beyond my circle and grow y business I love meeting strangers. As my side hustle gained momentum I began to generate consistent income and that because I put in the work, this was fueled by my passion in helping others. today I am proud to say that my side hustle has transformed in to a successful full tie business I continue to focus on providing exceptional service to my clients mentoring others in their entrepreneurial journey and seeking new opportunities for growth and expansion
How did you build your audience on social media?
Social media is great for expanding your research connecting with others and growing your business, I always say scroll with a purpose stop wasting your time, y time is valuable. They say have a target audience that you can relate to, Be present post valuable content and be yourself. Give tips in your business and share challenges. Consistency is key, you have to stay engaged regularly. I made it a priority to build genuine relationships and LISTEN to others stories. We have to realize that everyone can’t be on your team. My content wasn’t just about my business I involved my personal life so they can see who Shekayla is. Using hashtags is good and even better if you can create your own it will attract new followers. Support others business, do exchange of services, and Favors these are 3 different techniques they are not the same. and pay attention to what content resonates with your audience this allowed me to refine my content and push engagement. join groups as well. And I cant emphasize this enough BE AUTHENTIC you will meet people one day and the last thing you want to feel is fakeness
Contact Info:
- Website: www.b3yondenergy.com
- Instagram: the_energylady
- Facebook: Shekayla Shears
- Linkedin: Shekayla Robinson
- Other: TikTok GreenLivingTX
Image Credits
Ambit