One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Tiffani Alvaran

My biggest pet peeve when seeing big brands marketing campaigns, websites and branding materials is when I can tell they did not hired the appropriate team for their African American models. Many times brands have failed when it comes to showing the modern black woman and they get called out on it. Read more>>

Jared Yazzie

I own and design for my own clothing company, OXDX Clothing. I’ve been creating for this brand since 2009. At that time I was a college student and I was interested in streetwear and fashion but could not find representation for someone like me. In fact, I found the opposite. The fashion industry, especially, has years and years of racist and appropriative behaviors. Often times, native designs are inappropriately copied and profited off of. In my 13 years in this business I have learned the importance of designs, storytelling, and intent. Read more>>

Krystin Hamlett

Talking the talk without authenticity. Many brand mentors encourage clients to appear DEI focused without adding the appropriate framework to truly implement it. When it comes to marketing, I’ve found industry professionals and “insta-famous” people alike who truly believe that image is everything. However, true diversity, equity & inclusion expands far beyond displaying “diverse” stock images on websites & social media platforms. Read more>>

Elizabeth Hague

Brand strategy is a mystery wrapped in illusions of logos, colors, and typography. It’s one of those frustratingly elusive topics that experts wax on about, pushing emphatically that a brand is “more than just a logo.” What Corporate America often gets wrong about brand strategy centers on it’s complex nature. Brands are inherently linked to every aspect of a business- from its culture to its operations. Read more>>