Alright – so today we’ve got the honor of introducing you to Candy Nowling. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Candy thanks for taking the time to share your stories and insights with us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

Our organization, Matrix Community Outreach Center, is dedicated to serving the underserved community in Okaloosa and Walton County through a multifaceted approach that addresses various needs and challenges. We operate as a local nonprofit, guided by a board that focuses on providing for the unmet needs of the community.

At The Matrix, we believe in bridging the gaps between needs and resources through advocacy, education, partnerships, and volunteer efforts. Our mission is to foster strong and healthy communities by offering support, guidance, and resources to those in need. With a ‘hand up, not a handout’ motto, we aim to empower individuals and families to overcome challenges and thrive.

One of our core programs is the Generation Next Kids Program, a partnership that supports housing-vulnerable students referred to us by the school district. This initiative provides essential resources such as food, clothing, hygiene kits, and educational support to ensure that every child’s needs are met. Additionally, our case management services offer these students personalized assistance helping them navigate resources and find stability.

Our services extend to homeless individuals in the community through programs that of our H.O.P.E. program that provides cold weather shelter during winter months in collaboration with Walton County Emergency Management. We also operate a thrift store boutique that offers low-income resources to the community while generating income to support our outreach programs.

In partnership with agencies like the Department of Children and Families, we provide access to SNAP benefits, Medicaid, and other essential services to individuals in need. Additionally, our collaboration with the National Caucus and Center on Black Aging (NCBA) facilitates the placement of seniors in part-time training positions, helping them re-enter the workforce with new skills and opportunities.

During times of disaster activations, the Matrix serves as the Human Services Branch Director in partnership with Walton County Emergency Management and the Walton County Board of County Commissioners. This role involves overseeing emergency support functions, coordinating volunteers and donations, and providing critical assistance to the community.

These partnerships and programs exemplify our commitment to serving the underserved community with compassion, dignity, and effectiveness. By addressing a wide range of needs and challenges, Matrix Community Outreach Center strives to make a meaningful impact on the lives of those we serve and create a more equitable and supportive community for all.”

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Introducing Myself and Our Organization: Hey there, nice to meet you all! I’m deeply rooted in a passion for helping others, and my journey into the realm of community outreach and nonprofit work has been nothing short of fulfilling. Throughout my career, I’ve naturally gravitated towards leadership roles, whether as an assistant manager, manager, or supervisor. My knack for organization, coupled with a genuine desire to assist people, has guided me towards creating a positive impact in the lives of those around me.

The Birth of Matrix Community Outreach Center:
In 2011, a close friend who was like family to me was part of a men’s group in Defuniak Springs, Florida. The pressing need for a centralized resource hub for the community kept surfacing in their discussions. Recognizing this gap, a group of dedicated individuals, including myself, came together with a shared vision. We secured a building in the heart of the community, where Matrix Community Outreach Center was born. Our mission was clear – to provide access to resources and information, bridging the gap for those in need.

Our Unique Approach and Services:
At Matrix, we pride ourselves on being a needs provider with a personalized touch. We refrain from duplicating existing services but instead focus on addressing each client’s unmet needs individually. Our commitment to a holistic approach means delving deep into the root causes of challenges, rather than offering temporary solutions. Through mentorship-like case management, we strive to be advocates for those facing adversity, navigating them through difficult times with compassion and support.

Collaboration and Community Impact:
What sets us apart is our unwavering belief in the power of collaboration. We understand that together, we can achieve far more than we ever could alone. By fostering strong partnerships with like-minded organizations and agencies, we amplify our impact and create a network of support for those in need. Our dedication to serving the community transcends competition and is rooted in a shared goal of making a meaningful difference in people’s lives.

Our Enduring Pride and Resilience:
Reflecting on our journey, I am immensely proud of the perseverance and dedication that have kept Matrix thriving for over 13 years. The nonprofit landscape is challenging, with evolving client needs and funding constraints. Despite the hurdles, we have stood firm, adapting our programs and services to meet the ever-changing demands. The resilience of our team and the unwavering support of the community are testaments to our shared commitment to making a positive impact.

Key Takeaways and Message to Readers:
To potential clients, followers, and supporters, I want to convey that Matrix is more than just a service provider – we are a lifeline for those in need. Our work may not always be glamorous or flashy, but it is deeply impactful and essential to the individuals and families we serve. I invite you to understand the complexity of our operations, the dedication of our volunteers, and the sheer determination that fuels our daily efforts. If there’s one thing, I hope you take away from this, it’s the profound impact that collective action and unwavering commitment can have on a community in need.

Has your business ever had a near-death moment? Would you mind sharing the story?

During the unprecedented challenges brought about by the COVID-19 pandemic, Matrix Community Outreach Center found itself at a critical juncture that tested our resilience and financial sustainability. As an essential service provider, we continued our operations without interruption, ensuring that our community had access to vital resources and support during a time of great need.

One of the significant initiatives we undertook was the establishment of pop-up pantries (PUPS) across Walton County, providing essential food supplies to thousands of individuals and families. The scale and impact of this program were tremendous, with over 3.2 million pounds of food distributed over an 18-month period.

However, the financial strain resulting from these unbudgeted costs incurred during our pandemic response has posed a significant challenge. As a nonprofit organization authorized to provide essential services in partnership with the county, we have sought reimbursement through the state’s public assistance program. Despite submitting thorough documentation and appeals for reimbursement, we are currently facing delays in receiving the necessary funds.

These financial constraints have forced us to make difficult decisions, including reducing staff and scaling back some of our daily services. The impact of this situation on our organization’s operations and ability to meet payroll has been profound, highlighting the critical need for timely funding and support during times of crisis.

While navigating this challenging period, we remain committed to our mission of serving the community with dedication and compassion. The current circumstances serve as a poignant reminder of the importance of financial stability and resilience in sustaining our vital services for those who rely on us.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

1. Commitment to Community Impact: The unwavering commitment to serving the community, especially during times of crisis such as the COVID-19 pandemic, has positioned Matrix as a trusted and reliable resource for those in need. The dedication to providing essential services and support has garnered respect and admiration from both clients and partners.

2. Holistic Approach to Service: Matrix’s holistic approach to addressing the root causes of challenges, rather than offering quick fixes, sets the organization apart as a compassionate and comprehensive service provider. By focusing on individualized care and support, Matrix has built a reputation for going above and beyond in meeting the diverse needs of the community.

3. Collaborative Partnerships: Emphasizing collaboration and partnership with other organizations and agencies has expanded Matrix’s reach and impact. By working together to amplify resources and support, the organization has demonstrated a commitment to collective action and community well-being, further enhancing its reputation.

4. Resilience and Adaptability: The ability to navigate challenges, such as financial constraints and delays in reimbursement, with resilience and adaptability speaks to Matrix’s strength and determination. By persevering in the face of adversity and continuing to provide essential services, the organization has earned a reputation for reliability and steadfastness.

5. Transparency and Accountability: The transparency in sharing both successes and challenges, as evidenced in this interview and narrative, showcases Matrix’s commitment to accountability and openness. By being candid about the organization’s experiences and struggles, Matrix has built a reputation for honesty and integrity within the community.

6. Impactful Initiatives and Programs: Initiatives like the pop-up pantries and the significant amount of food distributed demonstrate the tangible impact of Matrix’s work. Such impactful programs not only address immediate needs but also contribute to building a positive reputation based on measurable outcomes and results.

Contact Info:

• Website: www.matrixcoc.org
• Instagram: matrixcoc
• Facebook: www.facebook.com/matrixcommunityoutreach

Image Credits
Some photos provided by Amanda Bosenberg Photography.