We caught up with the brilliant and insightful Alowe McCants a few weeks ago and have shared our conversation below.

Hi Alowe, thanks for joining us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

Oh, diving into the business world was like stepping into a double dutch game at just the right moment. Before launching into being a book-publishing guru, life was already a whirlwind of roles—minister, mom, wife, and motivational speaker, gym manager all wrapped up with a bow of Birmingham charm. I chose to channel my passion for empowering others into a business, helping folks write, design, and publish their stories in 30 days. Timing? Spot on.

Jumping in sooner could’ve meant missing those crucial life lessons that now fuel my coaching magic. Later? I would’ve missed the boat on making timely connections and impactful changes. Reflecting on it, the launch timing was that “Goldilocks” moment—just right, blending experience with opportunity, and all under His watchful timing. So, no looking back with wishes for earlier or later starts. It was the perfect moment for my business to burst onto the scene, adding its unique color to the world. And hey, no tapestries here—just the beautiful, vibrant mural of life and business, exactly as it should be.

Alowe, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Absolutely! Hey, everyone! I’m Alowe, your go-to Southern Belle from Birmingham, AL, when it comes to unleashing the book within you in 30 days or less. My journey started from the pulpit, wearing hats as a minister, mom, wife, and a powerhouse speaker, all before diving headfirst into the vibrant world of book coaching.

I empower folks to write, design, and publish their masterpieces, turning daunting dreams into tangible triumphs. What sets me apart? It’s not just about publishing; it’s about empowering. With each word you write, I’m here to ensure your voice is heard loud and clear. I solve the “I can’t” problem with a hearty “Yes, you can!” – transforming hesitant writers into published authors.

What am I most proud of? The community we’re building. Each book published is a life changed, a story shared, and a dream realized. For potential clients, followers, and fans, know this: with me, you’re getting more than a service; you’re gaining a cheerleader, a guide, and a friend ready to march you straight to your publishing goals.

There you have it—a snapshot of my world. Ready to make your mark? Let’s turn those pages together!

Have you ever had to pivot?

Absolutely, let’s dive into a pivotal moment in my journey. Picture this: I was once deeply immersed in coaching marketing to entrepreneurs across various industries. It was rewarding, sure, but something wasn’t quite clicking. It felt like I was teaching from the textbook rather than from the heart.

Then came the pivot, a real game-changer. I shifted gears from broad-spectrum marketing coaching to zeroing in on what truly sets my soul on fire—writing. Helping folks pen their books, share their stories, and make their mark on the world through the written word? That’s where I found my groove.

This transition wasn’t just a minor tweak; it was a leap into aligning my career with my passion. Writing has always been more than a hobby for me—it’s a calling. By focusing on book writing and publishing, not only did my work become more fulfilling, but it also became more effective. I was no longer spreading myself thin over countless industries; instead, I was pouring my heart and expertise into a field where I could make the most impact.

What made this pivot easier and incredibly rewarding was the realization that when you work within your passion, it doesn’t feel like work at all. Every session with a client, every manuscript that comes to life, feels like a testament to living and working authentically. It was a reminder that sometimes, the best way forward is to follow what makes your heart sing, even if it means venturing down a new path.

So, to anyone standing at a crossroads, unsure of whether to stick to the familiar or pivot towards your passion, let my story be your nudge. Sometimes, the pivot isn’t just about changing directions; it’s about coming home to yourself and your true calling.

How did you build your audience on social media?

Sure thing! The journey to building my audience on social media was quite the adventure, rooted in consistency, community, and a sprinkle of strategy. Here’s how it unfolded:

I kicked off with a simple yet powerful commitment: to go live every day at the same time. This wasn’t just about sharing content; it was about creating a routine for my audience, giving them something to look forward to, and ensuring I was a constant in their daily scroll. But, I didn’t stop there. I leaned on my existing network, asking my friends to help spread the word by tagging their friends in my live sessions.

This approach turned my initial viewers into a community, and that community started growing, branching out far beyond my initial circle. It was like throwing a pebble into a pond and watching the ripples extend outwards. Before I knew it, I had hit the 20k mark on Instagram and a whopping 50k across all platforms.

For those just starting to build their social media presence, here’s my nugget of advice: find your rhythm and stick to it. Whether it’s live sessions, daily posts, or weekly check-ins, consistency is key. And don’t underestimate the power of your existing network; these are your first fans, your initial cheerleaders, and potentially, your biggest amplifiers.

Contact Info:

• Website: www.itsalowe.com
• Instagram: @its.alowe
• Facebook: @its.alowe
• Twitter: @its.alowe
• Youtube: @itsalowe