Alright – so today we’ve got the honor of introducing you to Danielle Pierce. We think you’ll enjoy our conversation, we’ve shared it below.
Danielle, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
Hi, I’m Danielle Pierce. Together with my business partner, Thomas K.R. Stovall, we created Mindset To Money. I’ve been a full-time entrepreneur for close to 15 years, and Thomas is a 25+ year entrepreneur.
We created the Mindset To Money membership community for entrepreneurs, business owners and professionals who also share the common goal of creating total financial autonomy for themselves and their families, within 5 years or less, regardless of their financial starting point.
For our Mindset To Money members, we host monthly master classes led by some of the foremost experts in the country on increasing earned income, acquiring passive income generating assets to ultimately replace earned income, finance management, becoming your own bank, succession planning, and so much more.
As Thomas and I continue to invest in our own personal growth, we are blessed to consistently find ourselves positioned in coveted masterminds and private groups, in proximity to best in breed industry experts and professional full-time investors.
We bring that information and those experts right back to the Mindset To Money community, to offer our members the opportunity to learn things we wish we had been exposed to years ago about getting, having, growing and keeping money.
Why do we do this?
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Thomas and I are both keenly aware that the financial model that’s been sold to all of us focuses on working as much as we can and making as much as we can for 40 years, and squirreling it away into retirement products to create a “nest egg.” Then one day when we’re old and gray, we start siphoning from it for the remainder of our years, and hope it doesn’t run out.
Being in rooms learning from professional investors who simply put their money to work for them, and watch that money come back to them multiplied several times over while requiring NO WORK and NO MANAGEMENT from them had us shift our entire focus exclusively to “passive income investing” with our surplus cash.
Instead of creating a “nest egg” over 20, 30 or 40 years to then draw from, the clarified focus is simply purchasing assets and identifying investment vehicles that generate enough monthly / yearly passive income to meet and exceed our monthly household expenses.
In that moment, you’ve effectively retired yourself.
Respectively, it took Danielle and I less than 6 months to do that exact thing, with our separate families, once we specifically focused on it. We want Mindset To Money members all around the country to focus on doing the same thing, for their own families.
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Perhaps you’ll win the lottery. Perhaps you have a huge inheritance coming. Perhaps you already have available lines of credit with tens of thousands of dollars that you can tap into at any time to purchase assets.
If not, in order for the average person to get the investable cash they need, to then start purchasing passive income generating assets that will pay their living expenses, they need to first increase their earned income.
To do that, traditionally you would spend years of your life and thousands of dollars going back to school for a new career, to try to earn more money per hour. I don’t know about you, but we just don’t have that kind of time…
WE’VE BEEN HELPING PEOPLE INCREASE THEIR INCOME FOR YEARS…
We shortcut the system and help Mindset To Money members increase their earned income by thousands to tens of thousands of dollars per year, within weeks to months.
This isn’t “get rich quick,” this isn’t MLM, and this isn’t for those who are looking for a magic bullet.
This is good old fashioned hard work in little known niches that pay extremely well, and in applying business growth frameworks to existing companies that predictably amplify revenue growth.
I provide a pathway to 6-figures within 12-18 months with our Flagship online course, Property Preservation Mastery. This recession-proof program has over three hundred (300) five star reviews across Google, Facebook and our online education platform from past customers and clients, dating back to 2016.
Thomas has been helping entrepreneurs and course creators amplify their income for years.
He is a guest lecturer at Northwestern Kellogg School of Business Management for their Executive MBA program, and also one of a handful of expert sales trainers from around the world featured in their actual online curriculum, in 2 separate courses.
This is not some pie in the sky dream we have to “one day” figure out a way to help people quickly grow their income.
We do this for a living, and have already been on this mission for years, giving entrepreneurs, subject matter experts, and everyday working professionals the tools to rapidly increase their earned income.
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“THE MONEY CYCLE”
In making just about every mistake imaginable over our 2 decades long entrepreneurial journey, we’ve discovered that there is a simple, basic flow to what things need to be handled or put in place, and in what order each of those things needs to be addressed, to consistently progress financially.
We call it the “Money Cycle,” or as you’ll also see us refer to it – THE 6 RINGS.
Without first understanding which of the 6 rings you’re currently inside of within the Money Cycle, it’s exponentially harder to progress financially and “ring up” within it.
Once you locate which of the 6 rings you’re currently in, it’s much easier to identify which types of tools, resources, programs, business opportunities and investments are and ARE NOT a fit for YOUR unique financial goals, given YOUR unique set of current circumstances (time, specialized knowledge, money, network, etc).
THE MONEY CYCLE (i.e.- THE 6 RINGS)
Wherever you are in the Money Cycle, whether it’s Ring 1: Survival Mode or Ring 6: Generational Wealth / Legacy, we have programs, tools, resources and relationships to support and align with you on your journey.
RING 1: Survival Mode (check to check, bills not always paid)
RING 2: Financial Stability (bills consistently paid, but no money left over)
RING 3: Financial Flexibility (bills consistently paid, a little money left over)
RING 4: Financial Independence (generating surplus, actively purchasing passive income generating assets)
RING 5: Financial Autonomy (passive income covers all living expenses + additional investment income)
RING 6: Generational Wealth / Legacy (assets and asset protection mechanisms in place for 2-3 generations to come)
And that, ladies and gents, is the story behind Mindset To Money. See you on the other side!

Danielle, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hi, I’m Danielle Pierce. Together with my business partner, Thomas K.R. Stovall, we created Mindset To Money. I’ve been a full-time entrepreneur for close to 15 years, and Thomas is a 25+ year entrepreneur.
We created the Mindset To Money membership community for entrepreneurs, business owners and professionals who also share the common goal of creating total financial autonomy for themselves and their families, within 5 years or less, regardless of their financial starting point.


We’d love to hear a story of resilience from your journey.
In 2007, I was laid off from my Internal Audit job at Equity Office Properties in Chicago, IL. The entire audit department was ultimately laid off. However, I personally volunteered to be first in line because I figured I wanted to be an entrepreneur and that I’d strike it rich in real estate with little effort lol. Needless to say, *that* didn’t happen in the way that I envisioned.
During the Great Recession of 2008, I personally experienced a foreclosure and the loss of an investment property that I owned. Since I was still in the mode of trying to figure out how to be an entrepreneur, it was super challenging to navigate this time period. It wasn’t until 2011 that I was able to finally replace my corporate salary of $62,000. I wouldn’t hit six figures until roughly 2012-2013. That’s about 6 years from the time I was initially laid off. I did not properly plan for that gap. I didn’t save enough money and I certainly didn’t take the appropriate actions as a business owner to succeed.
As a matter of fact, I even tried to go back into the corporate workforce but, for the very first time, I couldn’t get hired. Looking back, I did just about everything wrong as it relates to transitioning from employee to entrepreneur.
However, I was ultimately able to find and hone in on the real estate niche of Property Preservation and that paved the way for me to continue my entrepreneurial journey. I began by creating a company and working in the industry which led to over $2 million in revenue during the first several years. From there, I created an online course, an ebook and other revenue streams all related to property preservation.
How’d you meet your business partner?
Thomas and I actually know each other from high school. We weren’t super close back then, but I certainly remember him as a short, skinny kid from back in the day. I too, was short and skinny lol. I was usually pretty quiet in high school and kept to my small circle of friends.
We reconnected via social media several years ago. Thomas has largely flown under the radar as an entrepreneur and generally works with small groups of folks throughout the year. However…he’s been able to mastermind MASSIVE returns for dozens of individuals in the Chicagoland area and around the country. Thomas is the greatest reason why my online course Property Preservation Mastery generated $1 million in 2020.
In 2021, we decided to become full fledged business partners with the goal of scaling our Property Preservation Mastery course AND offering a blueprint for the average, everyday person to achieve true financial autonomy in 5 years or less. We decided to call that partnership Mindset To Money as it easily illustrates what we believe to be true about really generating and growing money. Your mindset will ALWAYS dictate the level of success you achieve.
Contact Info:
- Website: https://MindsetToMoney.com
- Instagram: https://instagram.com/themindsettomoney
- Youtube: https://youtube.com/c/daniellepierce
- Other: https://PropertyPreservationMastery.com
Image Credits
Blachwood.com Dara Adams & Co

