Alright – so today we’ve got the honor of introducing you to Brittany Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Brittany, appreciate you joining us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
Embarking on a journey of self-belief was the boldest move I ever made, especially considering the timing. Nearly two decades ago, my focus centered on natural body care when I decided to take a significant risk.
I vividly recall the day I invested in a large craft show, taking out a small loan in anticipation. However, fate had other plans, as an unexpected snowstorm blanketed the area with nearly two feet of snow. The turnout was minimal, barely covering the entrance fee. I was disheartened, questioning my abilities and suitability for my chosen path.
More recently, the onset of the pandemic prompted a reevaluation of my trajectory. The organization where I worked shuttered its doors, compelling me to reassess my options. With unwavering encouragement from my daughter and the resounding support of my family, I resolved to take another leap of faith. This time, I aimed to wholeheartedly promote natural health and wellness to a broader audience.
Redirecting my focus toward holistic well-being, I championed the accessibility of herbal remedies within the community. My mission was clear: to empower individuals to seize control of their wellness journey, utilizing herbs as allies along the way.
Past setbacks served as invaluable lessons, emboldening me to step forward with confidence. Despite harboring fears of failure and the accompanying stigma, I remained steadfast in my conviction and fueled by familial support.
The ultimate risk lay in believing in myself—my skills, knowledge, and capabilities. I am deeply passionate about inspiring others to prioritize their health and enhance their quality of life. It brings me immense joy to impart knowledge on the transformative potential of herbs, offering a pathway to improved well-being.
Today, I stand proud, having taken a chance on myself. My journey underscores the transformative power of self-belief and the rewards that await those who dare to embrace risk.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Greetings, I’m Brittany Williams, an educational and clinical herbalist dedicated to fostering holistic and accessible wellness through the power of herbs. For those unfamiliar with my journey, allow me to provide some insight into my background and the ethos driving my work.
My journey into herbalism was sparked by a deep-seated passion for holistic health and natural solutions. With a firm belief in the transformative support of herbs, I embarked on a mission to educate and empower others on their wellness path.
At the core of my practice are hands-on workshops where I impart practical knowledge and techniques for harnessing the health benefits of herbs. These immersive sessions not only educate but also inspire individuals to take an active role in their well-being.
In addition to workshops, I offer personalized holistic herbal consultations. By delving into the unique needs and concerns of each client, I craft tailored recommendations to support mental health, hormonal balance, sleep, stress management, immune function, and more.
Furthermore, I craft small-batch herbal products designed to promote health and well-being. From revitalizing teas and tinctures to soothing balms, each creation is meticulously crafted with a focus on quality and efficacy.
My approach to herbalism extends beyond addressing symptoms; it’s about empowering individuals to cultivate lasting wellness habits. I meet people where they are, encouraging and supporting them on their wellness journey. Whether it’s crafting herbal cocktails and mocktails or facilitating discussions on self-care practices, I strive to make wellness accessible, engaging, and enjoyable for all.
What sets me apart is my commitment to fostering a supportive community around holistic health. I derive immense pride from witnessing the transformative impact of my work. It’s incredibly gratifying when individuals share their success stories and attest to the positive changes in their health and quality of life.
Ultimately, my goal is to inspire and empower others to embark on their own wellness journey. Whether you’re seeking guidance, education, or simply a dose of herbal inspiration, I invite them to join me in embracing the power of herbs for a healthier, happier life.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
Unlearning Self-Doubt: A Journey to Entrepreneurial Confidence Throughout my entrepreneurial journey, there’s one lesson I’ve had to confront head-on: the notion of self-doubt. For years, I found fulfillment in supporting others’ ventures, content to stay behind the scenes while they pursued their dreams. It wasn’t until the launch of Eudemonia that I was forced to confront the reality that my own aspirations held just as much potential.
Self-doubt, I’ve come to realize, is a formidable adversary. It has the insidious ability to undermine one’s confidence, paralyzing them from taking the risks necessary for success. Entrepreneurship, at its core, thrives on risk-taking. I’ve witnessed countless individuals leap into the unknown with what appeared to be unwavering fearlessness. Yet, upon closer examination, I’ve discovered that their courage was tempered with calculated risks.
Embracing entrepreneurship demanded that I confront my own doubts and insecurities. It required me to shed the comfort of the sidelines and step boldly into the arena of possibility. Rather than completely eradicating doubt, I’ve learned to acknowledge its presence and navigate through it. It’s about setting doubt aside, not allowing it to overshadow one’s potential for success.
Confidence, I’ve realized, is the antidote to self-doubt. It’s about trusting in oneself and one’s abilities, even in the face of uncertainty. Confidence enables us to move forward with purpose, to seize opportunities, and to navigate challenges with resilience.
So, while unlearning doubt may seem like an insurmountable task, it’s more about cultivating the confidence to push past it. It’s about recognizing that doubt may linger, but it doesn’t have to define our journey. By embracing confidence and resilience, we can chart a course toward entrepreneurial success, guided by the belief that our goals are not only attainable but worthy of pursuit.
Can you tell us about a time you’ve had to pivot?
In the unpredictable landscape of entrepreneurship, the art of pivoting has become a constant companion on my journey. What I once perceived as a linear progression from idea to fruition has evolved into a dynamic process of adaptation and transformation.
My entrepreneurial voyage began with a natural body care business, fueled by passion and ambition. However, as I delved deeper into my journey, I unearthed a profound connection to holistic herbal wellness—a path that resonated more deeply with my core values and aspirations.
The pivot from natural body care to holistic herbal wellness necessitated a recalibration of my approach. It wasn’t merely about changing direction; it was about nurturing my vision, making adjustments, and staying true to my mission. This shift extended beyond the products I offered; it demanded a reevaluation of how I engaged with my audience and utilized social media.
Initially, I fell into the trap of equating followers with sales—a misconception that quickly unraveled in the face of reality. Recognizing the need for a strategic pivot, I shifted my focus from digital metrics to forging genuine connections within my local community.
Instead of pouring endless hours into crafting social media content, I redirected my efforts towards building relationships with individuals and businesses in Baltimore City. Collaborating with like-minded partners who shared my commitment to health and well-being became a cornerstone of my approach.
The results were transformative. By embracing a more community-centric strategy, I witnessed a tangible impact on my business. Genuine connections replaced superficial metrics, fostering a sense of authenticity and trust among my audience.
Today, while I remain active on social media, my approach has evolved. It’s not about broadcasting my message to the masses but rather engaging authentically with those who resonate with my vision. The pivot from digital engagement to community collaboration has not only yielded tangible results but also reaffirmed my belief in the power of human connection.
In the ever-evolving landscape of entrepreneurship, pivoting isn’t a sign of weakness but rather a testament to adaptability and resilience. It’s about embracing change, seizing opportunities, and staying true to the essence of our journey. And through each pivot, I continue to discover new facets of growth, innovation, and possibility.
Contact Info:
- Website: www.eudemoniaherbs.com
- Instagram: eudemonia.herbs
- Facebook: eudemonia.herbs
- Youtube: coming soon!
- Other: Let me know if you need more or different photos
Image Credits
Nuari Ankh Williams – NuariAnkhVisuals Lamont Williams