We caught up with the brilliant and insightful Alicia Tulsee a few weeks ago and have shared our conversation below.

Alicia, appreciate you joining us today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

Moxie scaled up revenue organically by prioritizing our mission to deliver products designed by nurses that nurses love and trust, and count on. Staying grounded to our core values has been central to our success. We maintain our consistent brand voice and identity, coupled with continuous product feedback from our customers, to stay apprised of the evolving needs of nurses. An unwavering commitment to our customers and our mission has been the key to our growth.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Moxie Scrubs is disrupting the medical apparel market as the first direct-to-consumer brand for nurses. Born out of Harvard’s Innovation Lab, Moxie Scrubs is more than just a brand; it’s a movement that celebrates the resilience and dedication of frontline healthcare workers. The company offers high-quality, innovative medical apparel designed specifically for nurses, healthcare professionals, massage therapists, caretakers, and other medical professionals who value comfort and style in their work attire. Moxie Scrubs’ mission is to provide these professionals with apparel that reflects their character, determination, and resourcefulness while also supporting their daily needs and challenges.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Authenticity and a commitment to elevating the nursing profession in everything we do have been the most effective strategies for growing Moxie customers.

We proudly market ourselves ‘BY nurses FOR nurses,’ ensuring that this value resonates in every interaction customers have with our brand.

We are committed to excellence in not only delivering a phenomenal product that nurses love and recommend to their fellow nurses or word of mouth but we also in all of our grassroots efforts and partnerships.
Supporting nurses beyond just what they wear has played a significant role in fostering genuine trust and loyalty as well, establishing long-term relationships within the nursing community.

What do you think helped you build your reputation within your market?

We’ve built our reputation within the market on a foundation of constantly and consistently showing up for nurses, much in the same way nurses show up for us at our worst every single day.

We consistently deliver a professional, high-performance, and comfortable product that nurses can count on to give them the professional look and feel they want and deserve without holding them back, we maintain open dialogue and make sure nurses feel heard and valued. This includes actively listening to their feedback, addressing their concerns promptly, and fostering open and transparent human-to-human customer service; And through advocacy for nurses within the healthcare industry, including standing up for their rights and championing their interests by supporting organizations that are committed to elevating nurses.

These practices demonstrate our unwavering commitment to empowering nurses and further solidifying our reputation as the most trusted brand for the most trusted profession, who truly cares about nurses and their well-being.

Contact Info:

• Website: www.moxiescrubs.com
• Instagram: http://www.instagram.com/moxiescrubs
• Facebook: https://www.facebook.com/MoxieScrubs/
• Linkedin: https://www.linkedin.com/company/moxiescrubs/