Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Tanja Hinder

I believe that job descriptions are overrated. It’s like creating a mold and trying to fit a human into it. That’s such a limited way to look at people and cap their potential. Read more>>

Michyla Vig

My Pilates brand wants to stray away from the stereotypical “Pilates” world, creating a more functional, affordable & relatable Pilates experience. A Pilates platform that doesn’t break the bank or take away from your in person fitness journeys. Read more>>

Claudia Ivet Rosales

Our company and our team work for you, we feel committed to innovating learning classes in the barbering and beauty industry, we have the best and greatest certified instructors to teach students in classes updated on new trends in the hair industry. Read more>>

Stephanie Unger

I teach speakers and coaches how to effectively use their presentations to captivate and convert their audiences. Many speakers and coaches know how to create slides, but what they don’t realize is that is that the information they show the audience actually can trigger their fight or flight response, so that when the offer is made people don’t take them up on it and no-one knows why. Read more>>

Galina Sobolev

I always strive to align myself with Luxury small businesses. Mainly because they are always incredibly supportive, responsive & I love to Elevate their presence within the Community. Read more>>

Kristina Carmela

As an indie author, one of the first questions you ask yourself is, how will people find my books to buy? There are some very obvious answers, right? Bookstores, Amazon, Barnes & Noble, etc.. Read more>>

Jessica Smith Vaughan

Burnout in our industry is chronic and high. Because we are a volume-based industry, most organizations place a high value on productivity with limited practical opportunities for clinician care. Read more>>

Stephen Fredericks

Yes! I am proud to say that I am striving to do just that! While other companies in the industry typically offer rock climbing, rappelling, hiking and cave tours as separate activities, I have taken a different approach. Read more>>

Alex Conner

With COMMONWEAL it was very important to me to begin opening up a dialog with patrons, collectors and the general audience about artworks and pricing. Read more>>

Kristin Gravitt

Empowering businesses year-round, I’m more than just a CPA. As a certified Tax Coach and Business Finance Strategist, I’m committed to ensuring my clients financial success every step of the way. Read more>>

Bryan Harris

It’s not often that a creative adult realizes inside their true self is the child that survived. To never forget absolute joy is crucial when carving a niche as a passionate, unparalleled visionary leader of Landscape Architectural nestle nooks, party pockets, inviting outdoor rooms and living spaces. Read more>>

Dana Watts

Thyme & Details is a sustainable event planing company. As I have grown as a professional and been involved in the wedding industry for over a decade, I’ve noticed how much room for improvement we have when it comes to sustainability. Read more>>

Jake Seltzer

To briefly explain what our company does, many employers choose to self-fund their employee benefits and risk programs – think medical, dental, vision, workers’ compensation – meaning the employer takes on the role of the insurance provider. Read more>>

Candice Cabanilla

At my events, I select vendors to complement the event theme and space, ensuring a diverse and engaging market. Additionally, I try not to oversaturate an event with the same types of vendors, focusing on the customer experience and vendors’ success. Read more>>

Tracie Kesatie

I’m proud to say that I was at the forefront of sleep coaching by focusing on compassionate support, individualized plans, and the whole family’s well-being. Back then, sleep coaching often felt rigid and impersonal. Read more>>

Dave Bacon

Universally, from large organizations to growing startups, hiring teams struggle to hire the right talent, manage budget, implement flexible work policies, and adhere to the compliance requirements of a diverse and dispersed workforce. Read more>>

Jack Kennedy

Most “financial advisors” and “brokers” are salespeople that either make commissions from selling financial products or they put clients in cookie cutter market following investments. Read more>>

Anne Victory

I’m a freelance editor, primarily of fiction. There are several types of editing, from big picture down to looking for typos. A lot of freelance editors offer several of these services, but they perform all those passes themselves. Read more>>

Bianca Henry

An important element Bebikiniswim uses to differ from industry standard is being inclusive. Bebikiniswim highlights every person no matter what race, size, and sexual orientation they are. Read more>>

Lindsay Rogers

We work with athletes and leaders on developing high-level personal brands and thought leadership that transforms how they inspire the world around them. Read more>>

Emily Soccorsy

Brand strategy is seen as a pit stop on the way to the highway to more profit-generating marketing services. Most brand strategy work is done by agencies, on their way to more lucrative services: SEO, marketing campaigns, etc. Read more>>

Cari Kaufman

Honestly, digital marketing agencies are a dime a dozen. Pair that with the rise of generative AI, and most of us find ourselves in a flooded marketplace. So as a business owner, I have few options to set myself apart. Read more>>

Lindsey Davis

Everything I do – every program I create, speech I write, experience I dream – is bespoke. I firmly believe that’s the only way you can find success with creative. Read more>>

Luke McElroy

At SALT Community, we have an annual conference every year, where many in our community gather and hear from inspiring creative speakers, learn from masterclass teachers in workshops and pre-conference environments, and get to be immersed in a creative atmosphere of innovative ideas, products and inspiration. Read more>>

Dominique Moses

Fit Fighters is a client-centric fitness brand that prioritizes its clients’ needs over self-promotion, distinguishing itself from the trend of trainers focusing more on their own image on social media. Read more>>

Melissa Gray

At The Law Spot, we take pride in diverging from the traditional law firm model, especially in our approach to client relationships and community involvement. Read more>>

Lory Lyon

I’ve always been one to take my own path. What sets my photography business apart from the industry standards is that I approach every shoot as a creative project. Read more>>

Ali Berkel

Absolutley! Many Social Media Managers take a course or don’t have experience in the industry where their clients are working. That’s where my business differs. Read more>>

Dan Cheseldine

The biggest difference in industry standard from my competitors is the use of softwash technology, which is not only more effective than traditional pressure washing, but lasts up to 6x as long. Soft washing is relatively new and the environmentally friendly alternative to ineffective and damaging pressure washing. Read more>>

Alexis Davis

The cool thing about candles is that they have been around for centuries and are an ancient commodity! i began this brand because i saw a lack of sustainability in the industry — candles are one of those products that are not regulated by the FDA and i began to notice the toxins that are in our everyday lives starts with an everyday candle. Read more>>

Camilo Mendoza

There is a belief that mezcal brands need to packaged in a certain way and have a very specific look, or else the mezcal is inauthentic. If you read mezcal blogs and lately in mainstream media, the bottle has to be cheap and the label has to look rustic for a mezcal to be real. Read more>>

Ezra and Sarah Reich

As a small family business we have always prioritized the highest quality, organic and clean ingredients. We source all the eggs for our buns from local farmers, use grass-fed butter and in general source as much local as possible. Read more>>

Kristin Overly

At my core, I believe in a holistic approach to creating websites that truly make an impact. It’s not just about having beautifully written copy that captivates your audience – though that’s important. Read more>>

Phoenix Williamson

Even though my skills can apply to other industries, I associate the most with Game Development. In some ways, this industry encourages you to dedicate energy towards one specific skill (mastering it) in order to be successful. Read more>>

Leslie Crow

I do not mass produce my work. My focus is on custom handcrafted leather goods made in the USA. Each piece is unique and one of a kind. Read more>>

Rachel & Lynne Tate

At Tate Collective, we listen to our clients, That’s what sets us apart from others in the industry. We pause and take note of their needs, vision, budget, and all of the fine details because they matter. Read more>>

Kathryn Lloyd

I am an artist. I just happen to have a passion for technology as well. These two passions of mine form the core of my own creative business: I guide artists step by step past your obstacles and show you exactly how to make a living with your artwork and prosper using the powerful tools of the digital world. Read more>>

Gloria Johnson

The fashion industry is filled with all different personalities. But a common thread that I hear when it comes to some not standing on businesses, it’s the industry. Part of my calling is to bring love and light back to Fashion Read more>>