There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

LoLo Roberts

Last fall, I was blessed with an opportunity to serve a beautiful group of seniors in Plano. Grateful Gratitude provided a Thanksgiving celebration for a 55 and older community that has partnered with my church. Read more>>

Destini French

Cultured Roots MT was born out of need! The need to feel seen, served, heard, and represented. Being able to have your hair done in America shouldn’t be a luxury but if you are a person with curly or coily hair, it can feel like a luxury service because of the lack of service providers. Read more>>

Keisha McKinnor

Several years ago I read an article about the crisis of low self-esteem in girls and how this has pervasive effects on their young lives and futures, including performance in school, relationships with family and friends, and physical and mental health. Read more>>

Amy Russell

Yes, ALR Chauffeured Transportation serve two underserved communities. One of the fastest-growing age group in Georgia is the 65 and older population and in Georgia, 7.60% of the adult population are veterans, which is higher than the national average of 6.80%, reflected in recent census data. Read more>>

Skylar Alves

My nonprofit organization AFFINITY, is a branch of James Storehouse Foster Care Center and Storyvillage, where I collaborated with Jessi Bierling to give free photoshoots to girls in or aging out of the foster care organization. Read more>>

Jazmin Smith

High Achievers Aim High’s (HAAH) mission is to combat the achievement gap and violence that plague the underrepresented youth in Cincinnati, and to help them move toward successful post-secondary lives. Read more>>

Donald Scott II

As we’ve been building PiggyBack Network, sharing our story of why now, and who benefits, it’s become more obvious to me that though we focus on racial, ethnic, or socioeconomic attributes to call a group “underserved”, the reality is that parents and caregivers in the U.S. as a collective group are not treated with the proper respect. Read more>>

Amy Mattox

There is so much pressure on outward beauty. Women historically are very critical of themselves. We all are. The idea behind my business model is to make beauty affordable to those that might not otherwise be able to pay for the services I offer. Read more>>