Alright – so today we’ve got the honor of introducing you to Stephanie Unger. We think you’ll enjoy our conversation, we’ve shared it below.
Stephanie, thanks for joining us, excited to have you contributing your stories and insights. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
I teach speakers and coaches how to effectively use their presentations to captivate and convert their audiences. Many speakers and coaches know how to create slides, but what they don’t realize is that the information they show the audience actually can trigger their fight or flight response, so that when the offer is made people don’t take them up on it and no-one knows why. Many coaches out there teach people how to speak on stage, or how to deliver a presentation, but they fail to show how to make the audience feel safe so that it instills trust in the presenter/trainer.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Stephanie is a marketing strategist that began her journey when she attended Westchester Community College and received an Associates degree in marketing. After obtaining that degree, she then went on to the Art Institute of Philadelphia where she specialized in the business of music.
After college, Stephanie took a job with a small music marketing firm where she was quickly promoted to Web Designer. With the internet being a very new venture at that time, Stephanie learned what an important tool the internet could be when it came to marketing.
Wanting to have more of a direct connection with people, she chose to leave that position to purse her passion for events marketing. She took a position with her local amusement park (which is government owned), and then went on to be the Special Event Planner for her local chapter of the Juvenile Diabetes Research Foundation (JDRF). As an event planner, Stephanie quickly realized that creativity and passion was an essential key to connection and to success.
After almost 3 years with JDRF, Stephanie was offered a position with Post Cereal as a Project Manager. While at Post, Stephanie oversaw the launch over 50 products and gained the knowledge and experience as to what it takes to put out a successful product into the world.
After being downsized from Post, Stephanie decided to take the bold step into entrepreneurship. She wanted to understand the intricacies of building a thriving business from the ground up and chose to purchase a franchise where she taught art to children after school. In 2020, the unforeseen pandemic forced Stephanie to close her franchise. Instead of letting that derail her, she chose to see the experience as a stepping stone towards her true calling and ignite her with new purpose.
Today, Stephanie’s mission is to support Spiritual Entrepreneurs so they can not only build a profitable business, but to also make a positive impact on the world. She envisions a world where healers, coaches, and practitioners can thrive while making a meaningful difference in the lives of their clients and the global community.
Stephanie’s story is a testament to resilience, adaptability and the unwavering commitment to following one’s calling, no matter where it may lead. She continues to embrace the challenges and opportunities that come her way, guided by the conviction that her purpose is to support others on their path to success.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing your clientele is to remember that business is about solving problems. What is the problem they have and how can you help them solve it. People want to feel seen & heard; thus they need solutions to their specific challenges.
Recently, I went to a vendor event at my local church. I stopped at a booth for skin care and spoke to the esthetician. She was so busy telling me about her skin care line, that she never once asked me about me. She never once asked about my skin care routine, what products I use or if I ever had a facial before. I wasn’t wearing makeup, and I have 2 slight age spots on my face which were clearly visible. She never offered me a solution to that problem. I left feeling unseen and overwhelmed. I didn’t spend my money or even provide my email for the mailing list.
When talking with a potential client, it is important to get to know them. To foster a relationship with them, so that you can actually help them.
How about pivoting – can you share the story of a time you’ve had to pivot?
Recently, I pivoted in my business. As a coach, I want to help people make an impact and money.
Prior, to realizing and helping coaches and speakers improve their presentations; I was helping spiritual entrepreneurs market themselves through email marketing, lead magnets and surveys using Mailchimp. While marketing this program, I was gaining a lot of attention and had people attending my webinars; however, people were not taking me up on my offer. I determined that once I gave people the information, they went out and did it on their own as they didn’t feel the need to work with me.
After making this realization, I quickly learned that speakers and trainers were unknowingly creating presentations that triggered people’s fight or flight response. That lead to low conversion rates because they were not able to capture and keep their audience’s attention. I’ve taken a few clients through my new program with glowing results. One of my clients reported that during her presentation she felt calmer delivering it and she had more than half her audience take her up on her offer.
Contact Info:
- Email: stephanie@
successwithstephanie.com - Website: https://successwithstephanie.mailchimpsites.com/
- Instagram: https://www.instagram.com/_success_with_stephanie
- Facebook: https://www.facebook.com/SuccessWithStephanie
Image Credits
Stephanie Unger