We recently connected with Jessica Ramirez and have shared our conversation below.

Jessica, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I’ve been creating Experiential Marketing opportunities for clients since 2005. The good o’l days in college, at Cheeseburger in Paradise, Kalamazoo, Michigan. 15 years later we have a buzz word for it. And getting laid off during the pandemic, I realized there was a lot of downsizing happening. That my skills and experience were of value. Not only for my clients but their vendors, staff or consumers. Sometimes you need something to push you into the direction your spouse to go towards. But the comfort of a steady pay check holds you back. As scary as it was to file as an LLC, I have always wanted to be my own boss. And sometimes when there isn’t a seat at the table. You must build your own table. We are, More than just Marketing, we are Behind the Brands. Because ever client’s needs are different. We customize from large scale Music Festivals, Drink Competitions, or intimate Engagement Parties & food pairings. We customize in creating experience that leave an unforgettable impression of the Brand. Which generates a growing consumer base even after our contract. At Behind the Brands we foster great working relationship with our vendors and clients. Because we know it’s about how your ecosystem supports a diverse and growing community. We value our working relationships and word of mouth.

Jessica, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Behind the Brands we are a high end Hospitality Concierge: 13+ years in Texas and Regional Brand Management. Combined 35+ years in F&B, Hospitality, & Event Production. Multi-layered & Interdisciplinary Experience. Whole Cycle Staff & Contractor Management. Event & Activation Production in multiple States & Markets in the USA. International Relationships with Suppliers, Accounts, and Influencers. Front-end & Back-end Production of Small- & Large-scale Event/Activations. Innovative Marketing Solutions & Content tailored to Target Markets. In-house Graphic Design Services. P&L Analysis, Budget Management, & Contract Negotiation. Distributor & Class B Management & Maintenance. Personal Relationships with Large Regional & Key Accounts across TX. Social Media Engagement & Programming. Building, Marketing, Event Production, Sales Representaion & Education.

Do you have any insights you can share related to maintaining high team morale?

Investing in People is powerful. They are why our clients love us and keep coming back. And collaboration is key. Sometimes an idea is jut a building block it needs help to get off the ground with teamwork and conversations.

We’d love to hear about how you keep in touch with clients.

By staying relevant and up to date with current trends, new business and showing up to networking events. You never know who you’re going to meet. Also, I love creating the trend by coloring outside the lines. With inventive new ideas for branding or consumer engagement. I like to piggyback off something I see working and use it in a new way. Or repurpose an old idea of mine, that may not have been a good fit for one brand or client. But crushes with another. Because timing is everything sometimes. I’m always jotting down ideas to use later.

Contact Info:

• Website: www.behindthebrandsatx.com
• Instagram: https://www.instagram.com/behind_the_brands/?hl=en
• Linkedin: https://www.linkedin.com/in/jessica-ramirez-81554b22/

Image Credits
Behind the Brands