We caught up with the brilliant and insightful Omkcar Shethe a few weeks ago and have shared our conversation below.

Omkcar , thanks for joining us, excited to have you contributing your stories and insights. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

The landscape of social media trends is undeniably dynamic, often defying predictability. We have moved from the era of long-format YouTube videos that captivated audiences between 2016 and 2019, to the meteoric rise of bite-sized content on platforms like TikTok and Reels, the evolution has been rapid and unpredictable. Despite these shifts, one consistent truth emerges: the power of storytelling reigns supreme.

As a seasoned social media copywriter with nearly five years of experience, I’ve witnessed firsthand the impact of these trends on content consumption habits. The transition from lengthy videos to fleeting seconds of entertainment can be disconcerting, challenging the confidence of professionals in the field. However, amidst this uncertainty lies a profound opportunity.

Adapting to the ever-changing landscape of social media requires a keen understanding of the importance of storytelling. Regardless of platform or format, compelling narratives have the ability to captivate and engage audiences. While the shifting trends may initially pose challenges, they also present an opportunity for growth and innovation.

In essence, mastering the art of storytelling transcends the confines of fleeting trends, making it an ageless skill worthy of pursuit. By remaining attuned to evolving consumer behaviors and honing our storytelling abilities, we equip ourselves with the resilience needed to thrive in the ever-changing world of social media.

Omkcar , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hey everyone, I’m Omkcar, a copywriter and I’m absolutely hooked on social media content. While I might not be scrolling every waking moment, you can bet I’ve got my finger on the pulse of what’s trending. Why? Because it’s my secret sauce for getting maximum reach for my clients.

Funny thing is, I never set out to be a copywriter. My passion was always in marketing, fueled by my knack for storytelling and creativity. Sports and academics? Let’s just say they weren’t my forte. But give me a blank canvas for an ad or a chance to spin a narrative, and I’d shine like a supernova.

Before I dove headfirst into the world of copywriting, I dipped my toes into every creative pool imaginable—photography, videography, animation, you name it. But it was my stint as an assistant director for ad films that really lit the spark. Then came the pivotal moment during an internship at a top agency when a single line I penned caught the attention of a creative director. That’s when the light bulb went off: copywriting was where I belonged.

Fast forward five years, and I’ve penned copy for an eclectic mix of brands, from pharmaceuticals to fast food chains, tech gadgets to dating apps. But what truly sets me apart? My love for understanding consumers. Give me a brand post and I’ll dive into the comments like it’s my own personal treasure trove of insights. It’s not just about churning out words; it’s about forging genuine connections and solving problems along the way.

So, here’s to being a social media maestro, always staying one step ahead of the trends, and using the power of words to make magic happen. Cheers to crafting content that not only resonates but truly connects.

What do you find most rewarding about being a creative?

The most rewarding aspect of being a creative is when your parents, who grew up in a traditional environment where career possibilities were restricted to engineers, doctors, and lawyers, share your work with their peers and express their pride in you.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I have experience as a copywriter in two major parts of the world. One was India, where I’m from. I worked there for over three years, studying people and the culture, drawing ideas from these observations, and then writing ad copy based on these findings. When I moved to New York, I had to unlearn all of my knowledge about the people I knew and learn new things about new individuals I didn’t know much about. Working in New York for the past two years has taught me how different things are here than in my own country, as well as cultures from all over the world, but one thing has remained consistent: my willingness to produce the finest work possible.

Contact Info:

• Website: https://omkcarshethe.com
• Instagram: https://www.instagram.com/angrezi/
• Linkedin: https://www.linkedin.com/in/yourcopyguy/

Image Credits
Tinder post: Campaign produced with the Leo Burnett agency. Popeyes post: Campaign produced with the Leo Burnett agency. Burger King post: Campaign produced with the Famous Innovations agency. Walmart Tweets: Created with the help of my team at Walmart.