Alright – so today we’ve got the honor of introducing you to Ryan Granville. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Ryan thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

Financial literacy is crucial to me because, having experienced financial hardship in Guyana and not witnessing significant changes upon moving to America, I recognize the transformative power of financial education. This is meaningful for me because, after seeing my family struggle while pursuing the American dream, I realized that people were achieving it because they lacked the tools necessary to advance financially. When I started teaching individuals and families financial literacy, I felt complete seeing the transformations. As a Christian, I always believed my gift was to teach because there was no reason I shouldn’t love learning about financial literacy and money management. But first, I had to debunk the myths around money and reeducate myself and everyone. The joy I get from helping others achieve financial milestones, such as becoming debt-free, starting a stock portfolio, and becoming a homeowner, is the most meaningful reward of teaching financial literacy.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

After resigning from my roles as an IRS Revenue Agent and Financial Accountant, I launched my business to empower individuals and small businesses, helping them comprehend financial literacy and adopt tax strategies used by the wealthy to stay atop the financial hierarchy. Witnessing firsthand the impact financial literacy had on successful individuals who understood the importance of money and risk in transforming their lives motivated me to create a company focused on helping individuals live in their financial truth.

I strive to assist individuals in meeting their personal and business financial goals. My journey began early in Guyana, where I started my first business at the age of 6. Even then, my family recognized my knack for handling money. Upon moving to the US, I shared my knowledge about savings and the value of working for money with friends. During college, I independently managed my financial aid, applied for grants, and worked throughout, graduating with a BS in accounting in just three years.

Every career move I made was a strategic step in building my toolbox. I’ve worked in corporate finance, financial accounting, personal finances, financial analysis, budgeting, taxation, grant accounting, and grant writing. Each experience was chosen to enhance my knowledge, enabling me to provide detailed opportunities for my clients. Being a lifelong learner, I constantly absorb new information to help people gain financial literacy.

Our strong belief is that by simplifying and teaching money in a way that resonates with the average person, we can help individuals better understand their relationship with money and its role in their daily lives. Our mission is to empower and equip each individual with the necessary tools to comprehend personal and business finances comprehensively. From budgeting, forecasting, investing, and saving to creating financial plans, we aim to prepare individuals for every stage of their business or life. I personally believe that spending less than you earn ensures there’s always money left over to work for you and earn more.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Being a Christian and growing up in the church, I had to unlearn the infamous “the love of money is the root of all evil.” This phrase is often misinterpreted in the black community, instilling fear and wrongly linking hard work with making a lot of money. When I started teaching financial literacy, no one listened because they thought I was obsessed with money, a misconception perpetuated by the misinterpretation of that phase.

In the early stages of my career, I was paid meager amounts despite being a top performer, influenced by my misunderstanding of the mentioned phrase. It wasn’t until I debunked that script for myself, studied the context, and realized that separating the concept of love from working hard and being financially stable was crucial. I discovered that it had nothing to do with loving money but rather being prepared and financially responsible.

Now, people pay me large sums of money to help them financially. Despite this, I still engage in free discussions and networking because I believe individuals shouldn’t be limited if they can’t initially afford my services.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing clientele is to meet folks where they are and be transparent with pricing. I don’t turn away any client if I can service them; I’ll meet them at their current income level but communicate transparently that prices are subject to increase as their financial position improves. I offer all my tax clients a free tax planning session during tax preparation and conduct affordable group workshops to decrease costs. My clients love that I’m well-rounded, and they can depend on me to help them meet their financial needs.

Contact Info:

• Website: Www.xpertfinancialcare.com
• Instagram: Xpertfinancialcare