We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Glen Van Peski

I’m donating 100% of the sales from my book to the Pacific Crest Trail Association. More income is not going to change my lifestyle, so I decided to donate all proceeds. Read more>>

Karen Kennedy

I believe that purchasing power makes a big difference. One of the earliest and easiest decisions I made when starting my business was pledging 5% of all retail sales to nonprofit organizations empowering women and girls around the world. Read more>>

Andrea McGrath

I am deeply committed to making a positive impact on mental health, and as a passionate advocate, I have chosen to contribute 5% of my income to mental health organizations. Read more>>