There is often more than one right answer, and this seems to be particularly true for the question of whether folks should lean on family and friends for support with the brands. Your circumstances, relationships and other factors can determine what’s right for you – but we wanted to get a conversation going on the topic as it’s something that comes up often in our chats with entrepreneurs and creatives in the community.

Hellen Hensel

I heard one time the following phrase: “A client will become a friend quicker than a friend will become a client” And this phrase can not be more accurate. And don’t get me wrong, we all have those friends that will support you in everything, no matter what.  Read more>>

Comfort Latunde

I would say I was fortunate from the beginning because my family saw my potential, makeup just being my hobby at the time. With my friends I believe they saw my skill and unconsciously supported me but I definitely never made either of them feel like it was compulsory or guilty when they decided to use someone else’s service. Read more>>

J. Latrelle Coward

Sharing my new business venture with close friends and family was a natural step for me, as they’re often the first supporters I turn to. I feel asking for genuine support from them is reasonable, but there is an appropriate way to do it. Read more>>

Davonte Walls

At first I was very hesitant about asking for help from family & friends but then I come to realize to build an empire you have to have a team behind you. I started asking friends who did videography, photography, and creative directing to help my vision come to life. Read more>>

Amy & Ashley Shepherd & Nichols

We have actually relied on friends and family a lot during the beginning of our business. We started the business in my (Amy’s) spare bedroom so my husband was very understanding of that and even started helping us do deliveries and supply pick ups since both Ashley and I work full time jobs as well. Read more>>