We caught up with the brilliant and insightful Amra Hajdarevic a few weeks ago and have shared our conversation below.

Amra, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

Free from FLUORIDE, SODIUM LAURYL SULFATE(SLS), TRICLOSAN, SULFATES, PARABENS, ALCOHOL, ANIMAL PRODUCTS, STEVIA, PEROXIDE, SYNTHETIC COLORS, ARTIFICIAL FLAVORS AND FRAGRANCE, TEFLON, PETROLEUM-BASED WAX, POLYESTER FILAMENT, ENDOCRINE DISRUPTORS

Our non-toxic ingredients, including charcoal, coconut oil, neem oil, and peppermint oil, will never have you compromise health with results. Formulated with high-quality, responsibly sourced herbs, oils, minerals, and plant-based microorganisms, we created an oral care collection driven by results for all types of smiles!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Growing up in Bosnia, my grandmother taught us the importance of living a holistic lifestyle, where gifts from Mother Earth are plentiful.

Pregnant with my first child, I quickly learned that more than 232 various chemicals make their way from the mother’s environment into the baby. Not being able to find an all-natural teeth whitening toothpaste on the market, what was born was from a search for something that didn’t exist. And, what started in a tiny kitchen developed into a full line of award-winning oral care.

Terra & Co.’s holistic oral care bridges the worlds of Eastern ancient practices with Western’s latest discoveries in modern dentistry. Rooted in clinically proven results, our collection combines innovation with simple design to live in harmony with nature and your oral microbiome. Inspired by the oldest holistic system, Ayurveda (The Science of Life), and clinically studied Western technologies, our clean, safe, and effective oral care work together as ONE for optimal oral health.

We believe oral care should do more than clean – it should calm, repair, and balance. Terra & Co.’s fully transparent ingredients are thoughtfully curated alongside a team of the best chemists, holistic dentists, and Ayurveda specialists to formulate our proprietary blends for all types of smiles. Committed to respecting oral microbiomes of all kinds and preserving the environment we live in; sustainability is a huge part of our mission! We’re constantly working to be more eco-conscious; after all, Mother Earth deserves it!

We’re here to disrupt the conventional oral care market. We let dentists focus on disease while Terra & Co.’s passion is to bring you gentle oral care products to protect against early tooth decay, reduce inflammation, and balance your oral microbiome to promote the natural body defense system.

What began with the need to create something special for myself became something bigger. I’m proud to say Terra & Co. is a sister-owned, women-operated, certified Women’s Business Enterprise (WBENC), an ever-growing company based in California. We not only support other women entrepreneurs but also low-income and homeless women in need. As Bosnian refugees, we know firsthand about receiving aid, which is why we donate funds and oral care essentials to organizations like the Los Angeles Downtown Women’s Center. Restocking oral care and helping women in our community… This makes us smile!

How’d you meet your business partner?

We’re sisters, not from another Mister, but from our mom (and dad) who also helps run our Warehouse.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

We were delighted to receive Four Season, Las Vegas as our first retailer. It was then that we knew we were really on to something BIG!

Contact Info:

• Website: www.terraandco.com
• Instagram: https://www.instagram.com/terraandco/
• Facebook: https://www.facebook.com/terraandco
• Linkedin: https://www.linkedin.com/company/terraandco/
• Other: https://www.tiktok.com/@terraandco