We’re excited to introduce you to the always interesting and insightful Rachel Boltz. We hope you’ll enjoy our conversation with Rachel below.

Rachel, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

At Boltz Media, we believe in crafting digital marketing strategies that stand out from the crowd. While many digital marketing companies tend to follow the same playbook, we take a different approach by conducting thorough competitive analyses to identify what our clients’ competitors are not doing.

One example of this unique approach is demonstrated through our work with a client in the low vision aids industry. Instead of simply showcasing their products and target market like their competitors, we noticed a lack of excitement surrounding the launch of new innovative products. Recognizing this gap, we decided to think outside the box.

We took a bold step by creating a rap song to accompany the release of one of our client’s new products. This unconventional approach garnered attention, not only within the industry but also among potential customers. The rap song added a memorable and unexpected element to the product launch, setting our client apart from their competitors and generating significant buzz.

This difference matters because it showcases our commitment to innovation and creativity in digital marketing. By daring to do things differently, we help our clients break through the noise, capture audience attention, and achieve remarkable results. At Boltz Media, we’re not afraid to push boundaries and think outside the box to deliver exceptional outcomes for our clients.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My journey into the digital marketing industry has been a unique and fulfilling one. I’ve always had a passion for creativity, which was evident from a young age. Starting college at the age of 14 and graduating with my AA degree by 17 allowed me to dive into the world of higher education early on. My career began at the Rehabilitation Center for the Blind and Visually Impaired in Florida, where I became the youngest person to be hired as a State Employee within the state. As my expertise grew, I found myself teaching marketing and other subjects to blind vendors in the BEP program, which further ignited my passion for the field.

Despite finding fulfillment in my work, I always felt a pull towards something more. When the COVID-19 pandemic hit, I saw it as an opportunity to pursue my entrepreneurial dreams. Thus, Boltz Media was born. What started as a favor for a friend quickly evolved into a thriving full-service digital marketing company within just six months.

At Boltz Media, we offer a comprehensive range of services including website design, social media marketing, videography, branding photography, email marketing, blog writing, and more. However, our focus extends beyond just providing services; we aim to solve specific problems for our clients.

One of the key issues we address is the need for content that is not only visually appealing but also memorable, entertaining, and results-driven. We understand the importance of standing out in today’s crowded digital landscape, and we work tirelessly to ensure that our clients’ content cuts through the noise and resonates with their target audience.

What sets us apart from others in the industry is our unwavering dedication to client satisfaction. We don’t just deliver cookie-cutter solutions; we invest the time and effort to truly understand our clients’ needs and goals, and we work relentlessly until they are fully satisfied with the results.

I am incredibly proud of the journey that has led me to where I am today and the growth and success that Boltz Media has achieved in such a short time. What I want potential clients, followers, and fans to know about us is that we are more than just a digital marketing company; we are a team of passionate creatives who are committed to helping businesses thrive in the digital world. With Boltz Media, you can expect innovative solutions and personalized attention,

Have you ever had to pivot?

One significant pivot in my journey occurred when I realized that my initial focus solely on social media marketing wasn’t meeting the comprehensive needs of my clients. Despite starting Boltz Media with a specialization in social media marketing, I soon recognized that effective digital marketing requires a holistic approach encompassing various elements such as website design, SEO, email marketing, and more.

The turning point came when a client expressed their desire for a one-stop solution for all their digital marketing needs. They emphasized the importance of Google Ads in their marketing strategy and indicated that they might seek another provider if I couldn’t offer this service. Instead of letting this opportunity slip away, I made a bold decision to pivot and expand my expertise to include Google Ads and other facets of digital marketing.

It wasn’t an easy journey. Learning new skills and mastering Google Ads required dedication, time, and effort. However, I was determined to meet the needs of my clients and provide them with comprehensive services to enhance their digital presence.

This pivot not only allowed me to better serve my existing clients but also opened doors to new opportunities. By broadening the scope of services offered by Boltz Media, we became a more versatile and valuable partner for businesses seeking to elevate their online presence.

Embracing change and adapting to the evolving landscape of digital marketing is what fuels my passion for this field. The constant innovation and dynamism keep me engaged and motivated to stay ahead of the curve, ensuring that Boltz Media remains at the forefront of the industry. This pivot taught me the importance of flexibility, resilience, and continuous learning in both business and life.

We’d love to hear about how you keep in touch with clients.

Maintaining open and consistent communication with clients is essential in fostering brand loyalty and ensuring their satisfaction. At Boltz Media, we prioritize regular interactions with our clients to understand their evolving needs, provide updates on our progress, and align our strategies with their business goals.

Here are some key strategies we employ to keep in touch with clients and nurture brand loyalty:

Scheduled Meetings: We schedule regular meetings with clients, typically 1-2 times a month, to discuss any business updates, upcoming promotions, and goals for the next month. These meetings provide an opportunity for open dialogue, allowing us to address any concerns, brainstorm ideas, and ensure that we are aligned with their objectives.

Proactive Communication: In addition to scheduled meetings, we maintain proactive communication with clients via email and other channels. We check in regularly to see how they are doing, offer support, and provide updates on our activities. This proactive approach demonstrates our commitment to their success and helps build trust and rapport over time.

Performance Reviews: We regularly review key performance metrics and analytics with clients to assess the effectiveness of our strategies and campaigns. By transparently sharing data and insights, we empower clients to make informed decisions and adjust their marketing strategies as needed.

Content Reviews: We involve clients in the content creation process by sharing upcoming content for their review and feedback. This collaborative approach ensures that the content aligns with their brand voice, messaging, and objectives, ultimately leading to more impactful campaigns.

Responsive Support: We prioritize responsiveness and provide timely support to address any inquiries, issues, or requests from clients. Whether it’s troubleshooting technical issues, providing guidance on strategy, or simply offering a listening ear, we strive to be readily available and attentive to their needs.

By maintaining regular communication, providing valuable insights, and delivering exceptional service, we aim to not only meet but exceed our clients’ expectations. This proactive approach fosters trust, loyalty, and long-term partnerships, ultimately driving mutual success in achieving their business objectives.

Contact Info:

• Website: www.boltzmedia.com
• Instagram: https://www.instagram.com/boltzmedia1/
• Facebook: https://www.facebook.com/BoltzMedia1
• Linkedin: https://www.linkedin.com/company/boltzmedia/
• Twitter: https://twitter.com/boltz_media