We were lucky to catch up with Whitney French recently and have shared our conversation below.
Alright, Whitney thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Twinkle Lux Skincare came about in 2014. I was in a point in my life where i feeling like my life was very routined and purposeless. I prayed for a change and questioned God as to what my purpose was in life because i knew something inside of me just needed to be free of what i was doing at the time which was customer service call center work since i was 16. I was burned out honestly. I had to dig deep within to see what was it that was fullfilling to me that i could do a pivot in my whole career path. As time went on i came up with the idea of making body butters. I always loved skincare even as a teenager. Well with the body butter idea i began to do my research on different oils and natural butters and how they work with different skin types and the function of the ingredients i would be formulating together. With the body butters Twinkle Lux Skincare was born. I found so much peace and happiness with formulating these body butters. What really gave me the push to further things in the business was when i would get my customers feedback on how these body butters was literally healing their skin conditions like psoriasis, eczema, and just finally finding a product that actually moisturized their skin. It made my heart full because it wasnt about me it was about my purpose being fulfilled through others. I wanted to get more educated on learning about the overall skin wellness and how i could further develop my gift. I enrolled in esthetics school in spring 2017. I discovered that facials was my passion. The process in healing certain skin conditions and learning more in depth about skin all together and most of all making clients feel more confident. 2018 i took a leap of faith and God opened a door for me to fully operate as a entrepreneur as a independent contractor in a suite as a licensed Aesthetician.
Whitney, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Im a Memphis native, the neighborhood i grew up in was Whitehaven. I have two beautiful children who keeps me going even when the journey of entrepreneurship gets rough i look at them for all the push and motivation when i feel stagnant or sometimes uninspired. I grew up in a Christian based home which I’m very grateful for now as a constant evolving adult, mother, and business owner. My Faith in God has been the core of who i am now and who i am becoming as a woman mother and entrepreneur.
As a business owner without the love and passion of what you do you will never feel fulfilled. Love and purpose has been key in my journey of being an Aesthetician, which keeps my fire going as a entrepreneur as well. With the love and passion I have for skincare I have also learned that i have to consistently produce patience with clients and also with myself. Discipline and consistency goes hand and hand as well. Being willing to evolve in my craft is always necessary as well. The skincare industry is always evolving. Its always new techniques, new innovative tools and machines to use in the treatment room, new ingredients to help skin conditions, new skincare brands, the list goes on.
Within the treatment room my goal and focus is healing and producing consistency in each and every client’s skin health. Im dedicated in educated my clients on the ins and out of their individual skin needs. Such as what needs to be nourishing the skin starting from within the body such diet to get the outter results. Each client’s skin is totally different, so every treatment done in the treatment room by me and at home regimens are customized just for the client specific skin need. Being in this field keeps me on my toes because no ones skin is the same no matter the skin type, skin ethnicity, or conditions. Im not a scientist but when im in the treatment room im definitely in that mode! I love the science of skin!
Twinkle Lux Skincare offers a variety of services for the person who suffers from dry skin issues such as eczema , moderate to severe acne, aging skin, combination skin, hyperpigmentation issues, excessive oily skin, and simple skincare maintenance.
Services provide are resurfacing treatments such as microneedling, microdermabrasion, dermaplaning, and chemical peels. These treatments focus on removing the top surface of dead skin cells resulting in smoother texture, brighter overall complexion from dull skin, lighter even skin from hyperpigmentation, slowing down and reversing signs of aging, and gives the skin a overall healthier appearance. With in these treatment sessions there are other effective products and treatment tools incorporated to customize the clients skin condition such as hydration treatments, anti aging treatments, acne inflammation treatments, skin barrier balancing treatments for oily and combination skin to maximize the results of the facial treatment. New and existing clients are always provided an updated home regimens after each treatment session. I am contracted through professional grade skincare companies for product retail such as Image Skincare and Skin script which are top quality professional skincare lines in the skincare industry. Besides actual skin care I’ve recently added a beauty enhancement which is lash lifts. Its a process in which the natural lashes are curled and lifted, making lashes appear longer and eyes more open. This method semipermanently curls the natural lashes beautifully lasting 5-7 weeks.
I want each client that book with me and trust me in their skincare journey to always feel confident in me and that we are a team in their skin health journey. I go by the 80/20 rule. Which is the client is 80% responsible for their healing process and maintenance of their skin which is following their home regimen and staying consistent with coming in to get in office treatments on the schedule I recommend for them. Im 20% responsible of their process. Meaning i give the clients skin a boost every treatment session. I regulate the skin cell turn over with whatever treatments are customized for them. By doing this i fully help rejuvenate the skin and prep it for recommended professional at home care. Reality is, that im not with the client every day so i put my trust in them to follow up on the maintenance of their skin. Its a team effort! When the client and I have this relationship built beautiful results happen!
What’s been the best source of new clients for you?
The best source of new clients are always referrals! I absolutely love referrals. Referrals are genuine organic support. Its normally like a ripple effect. Ive grown my business so much off of referrals more so than social media. My clients that refer others are like my walking billboards. People love to see results in person and hear how a person loves to patronize a business with how they are treated! My clients are a reflection of of Twinkle Lux Skincare. I love them. They all make my heart so full. Without them there is no Twinkle Lux Skincare. I value each one so much!
How did you put together the initial capital you needed to start your business?
After I graduated from esthetic school in fall 2017. I started working at Massage Envy as an Esthetician in spring 2018. My first Esthetician job. I worked there full time and started doing facials within my own business part time also still selling body butters. Massage envy was my resource of funding Twinkle Lux Skincare day by day and week by week with me being able to buy products, supplies, equipment, and paying my suite rent as a independent contractor at. I wasnt fully ready to go full time financially til January 2020. I felt my business could stand on its own financially with me doing facials how well my clientele grew between 2018 and 2020 i stepped out on faith and resigned from Massage Envy and fully operated in Twinkle Lux Skincare full time.
Contact Info:
- Instagram: @twinkleluxskincare
- Other: Booking Site https://twinkle-lux-skincare.square.site/