We’re excited to introduce you to the always interesting and insightful Maricela Guidry. We hope you’ll enjoy our conversation with Maricela Guidry below.

Hi Maricela Guidry, thanks for joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I am currently the only one in charge of the social media platforms. The fact that I have to create quick videos and edit them for all platforms can present a little challenge. I use Hubspot or another scheduling post app to help me stay organized when I schedule the post. Among the things I’ve learned is to use analytics tools to determine the best times to post and the peak hours of social media activity. You must utilize appropriate hashtags.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey with Gui Cosmetics began in April 2021, driven by my lifelong passion for beauty and desire to become a content creator. As an outgoing person, I wanted to channel my energy into building something meaningful.

The idea for Gui Cosmetics was born from my interest in makeup and skincare. Having experimented with products since my teenage years, I felt equipped to develop my own brand tailored to my preferences. However, I wanted to create more than just another makeup line – I aimed to build a company that stands for inclusivity and empowering all women.

With this purpose in mind, I dove headfirst into launching Gui Cosmetics in April 2021. I had no previous business experience, so it was a steep learning curve. But my enthusiasm and dedication to my vision kept me going through the ups and downs.

The process affirmed my passion and gave me confidence I could turn my lifelong dream into a meaningful career. Though challenging, the experience of launching Gui Cosmetics sparked my entrepreneurial spirit. It was just the beginning of an exciting journey of growth and self-discovery

Any insights you can share with us about how you built up your social media presence?

Social media has been of great assistance to me in numerous ways. Over the past year, I have put tremendous effort into growing my brand and platform. When I first launched Gui Cosmetics in April 2021, I was starting completely from scratch. I had to build my audience and followers from zero.

It has been an incredible learning experience understanding how to grow an engaged community online. I’ve experimented with different social media platforms and content strategies to see what resonates best with my audience. For example, I’ve found that authentic behind-the-scenes videos on TikTok have been effective for raising brand awareness and connecting with potential customers.

I’ve also focused on improving the quality of my content over time, from photography lighting techniques to swatch videos showcasing the pigment of products. Making content that provides value to the viewer has been key. I aim to showcase not just products, but my creative process and passion behind my brand.

In addition, I’ve made an effort to collaborate and create partnerships with other small creators and brands. Supporting one another has allowed us to reach new audiences and pool our resources. These connections have been invaluable.

It’s extremely fulfilling to see tangible growth in followers and engagement. But even more rewarding is receiving messages from people who have been touched by my brand’s ethos of empowering all women. I’m so grateful for the community that has rallied around my vision. This motivates me to continue working hard and dreaming big.

The past year has been a transformative journey. I still have much to learn, but feel proud of the foundation I’ve built so far. I’m excited to see what the next phase of growing Gui Cosmetics will bring!

Can you talk to us about how your funded your business?

When I initiated my business, I had a mere $300 in my bank account, as it was during the time when I was laid off. I bought some things I needed and started my Shopify website. I have taken some complimentary courses on how to effectively market myself on social media platforms. I am more knowledgeable about selling online, and we ship our products to our customers.

Contact Info:

• Website: https://guicosmetics.com/
• Instagram: https://www.instagram.com/guicosmetics_/
• Facebook: https://www.facebook.com/profile.php?id=61556797774702&mibextid=PtKPJ9