We were lucky to catch up with Nicole Will recently and have shared our conversation below.

Hi Nicole, thanks for joining us today. Let’s start with the story of your mission. What should we know?

Our mission is deeply rooted in the soul of Asheville and a genuine desire to offer something unique. Asheville is a city often overshadowed by its vibrant food and beverage scene and larger tourist attractions While those are undoubtedly fantastic aspects, we recognized a real opportunity to bring balance and rejuvenation to the Asheville adventure in a fun, meaningful, and light-hearted way.

The heart of our mission lies in acknowledging that Asheville holds a depth that sometimes gets lost in the noise, and rightly so. We believe in adding layers of well-being to this multifaceted concept, recognizing that there is no one right way to achieve it. Our mission is to make it easy for people to connect with opportunities that add depth and meaning to their time in Asheville.

We’ve built a bridge between the passionate healing professionals in our community and the visitors seeking something beyond the usual tourist experiences. We understand the hustle of our fast-paced world and want to offer a way to experience Asheville without feeling drained. It’s about providing an easy resource – you don’t need to set aside a week for a retreat; you can simply slow down, immerse yourself in the nature that Asheville generously provides, and find rejuvenation in those moments.

Our mission is personal because we believe in enhancing the Asheville experience, making it more than just a destination. It’s about creating an accessible, revitalizing space for both locals and visitors alike. Asheville has a unique depth, and through our mission, we aim to ensure that this depth becomes a cherished part of every individual’s journey through our beautiful city.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I found my way into the wellness industry through my love for the outdoors and a stint as a hiking guide in the Smokies and the Andes of Ecuador and Peru. It might be a bit nerdy, but I genuinely love working on my business.

But it’s more than just a business for me; it’s a community of like-minded souls seeking wellness in its many forms. Our commitment to sustainability and supporting local businesses is a core part of what makes Asheville Wellness Tours unique.

I take pride in creating a space where individuals can connect with nature, themselves, and each other. The transformative experiences we offer go beyond the ordinary, leaving a lasting imprint on those who join.

How’d you build such a strong reputation within your market?

It is all about being a part of something bigger than ourselves. First and foremost, we’re a community – not just a business. We don’t believe in the solo act; we thrive on the power of collaboration. We recognize the strength in leaning on our community for support and insight. We’re not out here reinventing the wheel; we’re refining it with the wisdom and experience of those around us. Our collaboration with guests is like a dance – we move to the rhythm of their needs and desires, ensuring they leave feeling not just rejuvenated, but truly understood.

Our team also plays a pivotal role. They’ve got a knack for anticipating what our guests need, ensuring everything falls into place seamlessly. That’s why our business sees a lot of familiar faces; we’ve built trust that extends beyond expectations.

We’ve cultivated an environment where our guests know what to expect, and that predictability is the exciting best part of our experience. It’s not just about meeting expectations; it’s about exceeding them.
We’re not just about wellness; we’re about creating moments that resonate, support meaningful connections, and leave our guests thrilled. We want every experience to be an exciting adventure, and for every guest to leave with a lasting unforgettable memory.

What’s been the most effective strategy for growing your clientele?

Our growth strategy again revolves around the collaborative approach with our guests. When it comes to expanding our clientele, we’ve found success in catering to corporate groups and weddings, and the key is attentive listening.

Corporate groups have specific needs – they often require experiences that fit within tighter time frames, convenient locations, and have broad appeal. We make it a point to listen carefully to our corporate clients, ensuring we tailor our offerings to meet their professional community’s expectations.

For instance, we understand that a forest bathing experience might not be suitable for a corporate group, so we adapt. Instead, we might craft a guided mindfulness hike or curate a unique sound bath experience in the forest. Even something like a tarot card reading is approached differently for corporate groups – focusing on the card’s message as a leader, rather than on a personal level.

We’ve tailored our LinkedIn strategy specifically towards corporate groups, recognizing the professional nature of that platform. On the other hand, our local destination management team relies heavily on building relationships with corporate clients.

Weekend guests, who are more fast-paced and looking for a quick form of relaxation, have their own unique needs. We adapt our offerings to meet these expectations, ensuring a seamless and enjoyable experience that matches their energetic pace.

In essence, our most effective strategy is to listen intently to our clients, understand their distinct needs, and tailor our experiences to create something truly unique for each group. It’s this personalized and collaborative approach that has allowed us to not only grow our clientele but also establish long-lasting relationships.

Contact Info:

• Website: https://ashevillewellnesstours.com/
• Instagram: https://www.instagram.com/ashevillewellnesstours/
• Facebook: https://www.facebook.com/ashevillewellnesstours
• Linkedin: https://www.linkedin.com/company/asheville-wellness-tours/
• Youtube: https://www.youtube.com/channel/UCLMqV04EkcOf8MJ-c4N3YWg
• Yelp: https://www.yelp.com/biz/asheville-wellness-tours-asheville