My path here actually began when I co-authored a book in grad school, which taught me the power of the written word—particularly, the value of storytelling, which lies at the core of PR. From there, I launched into a freelance writing career, doing promo gigs mostly but not exclusively in the food and beverage industry, which eventually led to pivotal PR positions at Jason Dady Restaurant Group in San Antonio, Bread & Butter in Austin, and Bay Bird in San Diego.

Eventually, I realized I wanted to work for myself, that I’d amassed enough expertise to do so, and so I rebranded my original freelance business and officially launched R Public Relations in Texas, where I was living at the time. I started small but not slow (it’s a pattern of mine to just dive in headfirst!), with just a core crew in the beginning, learning lots of lessons by trial and error. Management takes practice; leadership requires finesse. And so I had to master the art of running my own company, not just the art of PR, where I was most confident. Over time, I was fortunate enough to watch my client base grow and to earn customer loyalty based mostly, I think, on the sheer commitment and unrelenting effort my clients see me expend on their behalf. I have a genuine passion for what I do, and I think my clients can feel that and I think that’s what attracts them—at least, I hope so!