We’re excited to introduce you to the always interesting and insightful John & Sara Robinson . We hope you’ll enjoy our conversation with John & Sara below.

Alright, John & Sara thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission is to create and serve organic and intentional plant medicine to assist humans in obtaining a healthier + peaceful balance within their mind and body. After working in the medical field for 10+ years, having anxiety and autoimmune health issues of my own, and witnessing the DIS-ease of so many around us…my husband and knew it was necessary to share the plants and practices that have made such an impact in our lives. Primarily it has been cannabis in all of her forms, from oils, to tinctures to hemp flower…it is truly a miraculous medicine.

John & Sara, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We started Hempy Llama Tea Co in March of 2020, unbeknownst to us at the time it was the height of the pandemic. Despite the craziness of the world at that time (or maybe because of it), our business flourished. I think people were searching for a better way to relax, find some peace and create a meaningful balance in their bodies and in their lives. We went through our fair share of challenges. If you’ve ever started a business from nothing (we literally started ours with less than $100), then you know what it takes to obtain any level of success. Now add on the fact there is still a large stigma around hemp flower, very few banks are willing to serve as merchants for hemp flower or cannabis companies, and they charge astronomical fees because in this industry, you are seen as “high risk”. Our social media posts to advertise our 100% legal product is often flagged and taken down and our licensing is 4x the cost of a traditional business. So much more education is needed, but we are here for it…it matters.
At Hempy Llama Tea Co we use as much of the whole plant as possible in our teas and in our tinctures. It has a beautiful and powerful synergistic effect that researches are truly just now understanding.
We create these products for humans like us, that are looking for natural ways to decompress, to sleep better, to feel more ease throughout their body and experience a healthier life.

We’d love to hear the story of how you built up your social media audience?

90% of our sales are through word of mouth and showcasing our products on social media. Due to the nature of our business (See what I did there 😉), we are not able to utilize paid ads on social media platforms, so we are very reliant on our customers sharing us with others to get our message and our products into more hands that need it. Meaningful posts complemented with beautiful and eye catching images are our go to for social media. If you’re just starting out…tell your story because it matters and when it comes from your heart, the right people will show up.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I’ve always taken things personally throughout my life. I’ve always worn my heart on my sleeve. When we didn’t get as many sales in a certain month or people didn’t want to try our products at local markets, I would go into that old pattern of taking it as a personal rejection. I had to let that sh!# go!! It isn’t about me…its about the people we ARE able to reach and help with our products. Even if it means just one sale on a farmers market day, if that person experiences ease or relief from our products…well that’s everything.

Contact Info:

• Website: www.hempyllamatea.com
• Instagram: @hempyllamatea
• Facebook: Hempy Llama Tea Company