We were lucky to catch up with Lorence Ricks recently and have shared our conversation below.

Lorence, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

The story behind my mission is to alter my clients mind and way of thinking as we embark on our fitness journey. No matter what end goal is for the client, whether they want to gain weight, lose weight or just simply tone a little, the main factor that needs to be improved is their mental knowledge of what to expect throughout the process. That’s where I come into play!

Lorence, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Coach Lorence Ricks. Owner of Un1Fit Personal Training (Un1Fit Fitness). B.A. In Exercise Science; Certified Personal Trainer/ Accountability Specialist.

I begin my journey in the fitness industry in 2017 working as a trainer in a local gym. That was my place of employment until I decided to start my own fitness business. My company was formed back in Jan. 2020 right before the madness of the Coronavirus. We made it through the pandemic and now thriving more than before!

I provide a number of services:
• Accountability Training- A tailored made coaching program that teaches you how to achieve your fitness goals in an effective & realistic timeframe. Program available in-person or online.

• 30- Day Weight Loss Challenge: An one month program I constructed to burn up to 15lbs. Program available in-person or online

• Athletic Performance Training: An Athletic Performance program that enhances the sport-specific skill set for each individual. This program is effective for every sport. Services available in-person only.

What sets Coach Lo apart from the rest of everyone else is my style of training. Reaching a fitness goal is intense and serious within itself. Training doesn’t have to be! My clients and I are laughing and having a good time throughout our sessions. The more fun you have doing something, the more you want to do it!

Another thing that sets me apart is my Accountability Training program. This program was constructed using a coaching method that reveals clients to a lot more of themselves than just their fitness goals. The knowledge provided through this program helps realign the client’s mental approach to not only they’re health, but other aspects of their lives also. I have a number of clients (both in-person & online) that purchases the program just to use the accountability coaching portion of the program. This is my top selling program at the moment.

The problem I solve for every single client I have is overcoming mental barriers, progress plateaus, & mental structures. It’s A LOT that has to happen for you to reach ANY fitness goal there is to accomplish. The most important thing that needs to be worked on, that majority of people miss, is the mind. The amount of things that has to be altered throughout the journey typically cause an overload and lead to an early burnout in the journey. I prevent that from happening by structuring the program in a manner to where it doesn’t have a choice but to work for you.

I am most proud of the impact that I am leaving on each client I encounter. You can run across a ton of people within the fitness industry. To know that over 50% of the clients I have been training/ working with since I started my business is still around today ensures me that the knowledge and services I am passing along is worthy of obtaining.

Do you have any insights you can share related to maintaining high team morale?

The advice I can give on maintaining high morale is be authentic. There millions of Personal Trainers/ Fitness Coaches in the world doing the same thing I am doing but there are not doing it like I am. My authenticity is what’s driving clients to work with me and continue to work with me for years.

What’s a lesson you had to unlearn and what’s the backstory?

A lesson I had to unlearn is that its easier going into business with a partner. You have to be careful of who you startup a business with. There are some people out here that wants to hold the status of a business owner but don’t want to handle the responsibilities of the role and won’t have a problem with leaving you and the business out to dry.

Contact Info:

• Instagram: https://www.Instagram.com/unifit_18
• Facebook: https://Facebook.com/unifittraining
• Other: TikTok: @coachricks