We’re excited to introduce you to the always interesting and insightful Keaton Davis. We hope you’ll enjoy our conversation with Keaton below.
Keaton, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
As a father and husband who has always had a love for candles, it wasn’t until a few years ago that I realized just how unhealthy most traditionally made candles are for our homes and families.
After my wife Ashley was diagnosed with an autoimmune disease, we decided to overhaul our entire home by getting rid of any products that contain toxins and chemicals that are harmful to her health. This included cleaning products, soaps, lotions, and sadly….all of our candles. We learned that traditionally made candles pollute our household air with heavy metals, endocrine disrupters, carcinogens, and other toxins. Yuck!
However, after we tossed all of my beloved candles, I thought… there’s got to be a way to have the best of both worlds. How can I create a high quality, great smelling candle that is toxin free?
After months of research, trial and error, and lots and lots of wax, Candles By A Dad was born. What started out as a hobby has turned into this business! Each candle is handcrafted and poured in our home in Murfreesboro, TN.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Welcome to Candles By A Dad
Where passion, family, and safety
illuminate every creation.
Nestled in the heart of Murfreesboro, Tennessee, our family-run candle company brings warmth and joy into homes through hand-poured, 100% soy wax candles.
As a family business, we understand the importance of safe, non-toxic products for your home. That’s why we meticulously craft each candle with care, ensuring they’re not only beautifully fragrant but also safe for every member of your family.
In our candles and wax melts, you will never find:
Parabens
Phthalates
Carcinogens
Endocrine Disrupters
Mutagens
Reproductive Toxins
Acute Toxins
Organ Toxins
In our candles, we only use 100% USDA Soy Wax, premium cotton wicks with no metal core, and certified clean non-toxic fragrance oils and essential oils. So you can breathe easy knowing that our candles are safe for your families, pets, and home.
At Candles by a Dad, we’re more than just candles – we’re a commitment to creating a cozy, inviting atmosphere while prioritizing your family’s well-being. Join us on this fragrant journey and let our candles light up your home with love, warmth, and safety.
What’s worked well for you in terms of a source for new clients?
From day one, we have been passionate about building relationships with our customers and being involved in the community. We are full time vendors at The Murfreesboro Saturday Market, and setting up our pop up shop there has become our favorite way to spend a Saturday. We love getting to meet new people, seeing which scents are peoples favorites, and building friendships with our return customers. Word of mouth has been huge for us. We have so many people that visit our booth, purchase our candles in local retail stores, or shop online say that they heard about us from a friend. We are so grateful that our customers love our products enough to recommend us to their friends.
Can you tell us the story behind how you met your business partner?
Well, I am extremely grateful to have the best co-founder and business partner out there. She also happens to be my wife, Ashley. Our business name is Candles By A Dad, and I do make the candles and am a dad. However, Ashley has been a huge part in making this business come to life. She has a go-getter attitude, is extremely talented at social media, and has been instrumental in getting our business where it is today. She also is a full time stay at home mom, has her own side business (Ryman + C0), is involved in local charities, a local influencer marketing agency, and is the founder of The Mom Walk Collective here in Murfreesboro. She really is a woman who does it all – and I am so thankful to get to run this business alongside her.
Contact Info:
- Website: https://www.candlesbyadad.com/
- Instagram: https://www.instagram.com/candlesbyadad/
- Facebook: https://www.facebook.com/candlesbyadad
Image Credits
Mari Lynn Photography