We’re excited to introduce you to the always interesting and insightful Rachael Spiewak. We hope you’ll enjoy our conversation with Rachael below.
Rachael, thanks for taking the time to share your stories with us today So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?
If I could start over, I would work on my own internal development first. Beginning to take care of my mental and emotional “stuff” changed everything in my business for the better. I wish I knew this would be the secret to my success ages ago.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hi, I’m Rachael and I partner with entrepreneurs on their big projects. When you need another strategic and creative brain, someone to bounce ideas off of who’s not a “yes man”, someone who sees the big picture and can map out the steps to get there, that’s me.
Presently, I’m looking for more entrepreneurs with a following who are looking to start a membership site.
What sets me apart is, when you work with me, I get in the car and drive with you. I don’t teach the masses a “proven” system. I work closely with my clients on a 1-1 basis to build your unique project.
I got here by spending the last 20 years launching big ideas like a nonprofit bicycle repair shop, a DJ career, an online coaching practice, and a music production company with my husband.
How about pivoting – can you share the story of a time you’ve had to pivot?
The biggest pivot I ever made was from nonprofit director in Atlanta to full-time DJ in NYC. I started applying for nonprofit jobs in New York before I moved, and I even scored a second round interview with one organization. The hiring manager there needed to confirm with me that I did, in fact, live in New York (I did not). Luckily, I had a friend who took me in, and we eventually became roommates. I did not get the job, but there I was, living in Brooklyn now. So I fell back on my side hustle and managed to carve out a career as a DJ for a couple of years.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my clientele has been to put myself out there and make offers, even if I didn’t feel ready or totally comfortable. What I mean by putting myself out there is: showing up on social media and taking the opportunity to speak to peers’ audiences.
Contact Info:
- Website: www.rachaelspiewak.com, http://www.rockyourtribe.com/
- Instagram: https://instagram.com/rachaelspiewak
- Facebook: https://www.facebook.com/rachael.spiewak
- Linkedin: https://www.linkedin.com/in/rspiewak/