We’re excited to introduce you to the always interesting and insightful Ginger Liu. We hope you’ll enjoy our conversation with Ginger below.
Alright, Ginger thanks for taking the time to share your stories and insights with us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?
I wasn’t working because of the recession, so I had to find my own work and take the plunge into self employment. I started a indie film PR agency and posted like crazy on LinkedIn and that’s where I got my first job. A filmmaker saw me and we met and he hired me and it was such a great experience and he was a wonderful guy. My boutique agency was one of the first to promote indie film on social media. I love film and I love Hollywood, so it was a no brainer to be part of the machine.
Ginger, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Ginger Liu is a Ph.D. practice researcher in photography and artificial intelligence. She holds an MFA in Photography and a BA (Hons) in Contemporary Media Practice. Her practice, research, and writing address family portraiture, bereavement, and the afterlife and compare the Victorian era of a new technology called photography to the new revolution of artificial intelligence and the emergence of a digital afterlife.
Ginger hosts a podcast called the ‘Digital Afterlife of Grief’, which explores Artificial Intelligence, Art, and Entertainment. In the podcast, Ginger discusses how technology from Photography to AI has shaped human agency, how we grieve, and post-death. Ginger is the Public Advisers (PA) Deputy Co-Lead, Equitable Place-Based Health and Care in the NIHR Applied Research Collaboration North West Coast.
Ginger Liu is the CEO/Founder of Ginger Media & Entertainment. GME is a Hollywood and international publicity agency specializing in independent film, documentary, immersive exhibition arts, and artist thought leadership. working in American indie arthouse, foreign language, and documentary. GME’s PR and marketing services support quirky us and international film productions wanting to expand into US/UK and global markets and festivals, Oscar-qualifying, and screening events. Ginger consults on indie filmmaking and promotion. GME is producing the documentary, the Digital Afterlife of Grief.
We advise and act on market position, festivals, and distribution that can be challenging in the streaming era and we’ve been doing this since 2009. let us help you. we are indie filmmakers too.
She is a writer, author, and founding editor of Inside Hollywood Examiner, and her reviews and interviews have been published internationally. In addition, Ginger created a Hollywood portrait studio and has photographed burlesque and cabaret performers, actors, and musicians. She is a Portrait of Britain finalist.
She calls England and Los Angeles home.
The Digital Afterlife of Grief Podcast
Can you tell us about a time you’ve had to pivot?
When I needed to care for my mother, GME became a remote digital nomad business when I spent part of the year in different parts of the world. It was an easy transition and we were remote before it was fashionable during and post-Covid. Life events will happen and I thrived on it, working harder and global.
Any insights you can share with us about how you built up your social media presence?
GME was one of the first PR agencies to use social media to promote clients. Ten years ago it was a no-brainer for me to promote in this way but there was resistance because, with all new technology and business practices, some people aren’t convinced until it’s widely adopted. I championed the power of online content as a promotion tool together with public relations.
Contact Info:
- Website: http://www.gliumedia.com
- Instagram: https://www.instagram.com/gingerliuphotography/
- Facebook: https://www.facebook.com/gingermedia
- Linkedin: https://www.linkedin.com/in/gingermedia/
- Twitter: https://twitter.com/gingerliu
- Yelp: https://www.yelp.com/biz/ginger-media-and-entertainment-los-angeles
Image Credits
Ginger Liu