Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Elisa Mack

When folks are interested in painting, often they will look to YouTube for guidance, or they will try out a paint by number kit. Often times, paint and sip style classes are hard to find and even harder to be expressive – most events give very little choice to diverge from the planned painting. Read more>>

Dr. Michelle Latour

A little over a year ago, one of my avocational adult voice students, Katy, and I launched the Rehart Gesner Fund. This is a scholarship fund for private voice lessons for Las Vegas public school music teachers. Our mission is to provide assistance to music teachers who would like to explore their own voices, but have not been able to manage the cost of lessons. Read more>>

Lisa McGuire

‘One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters. Read more>>

Willow Kalatchi

At The MINDRY, we distinguish ourselves in numerous ways from the conventional norms of other Yoga and Meditation studios. We really aim to foster a sense of community, and have created a warm sanctuary that welcomes individuals of all levels of practice. Read more>>

Kieron Wilde

Regenerative Travel is an innovative approach to tourism that focuses on making a positive impact on the environment, economy, and communities of the destinations we visit. At First Nature, we believe in the power of travel to create meaningful and transformative experiences that not only benefit the traveler but also contribute to the well-being of the places we visit. Read more>>

Alex Bratkov

Absolutely! At Fresh Layer Mobile Detailing, we pride ourselves on being more than just a mobile detailing service; we’re a team of passionate car enthusiasts who have infused our own unique touch into the industry. What sets us apart is our commitment to eco-friendly detailing and customer service.. Read more>>

Tracy Miller

I started my small business as an Event Planner thinking that I needed to walk, talk and dress like every other coordinator I’d seen on TV or in my hometown. I knew I was made to do this but I was feeling uncomfortable and more like I was faking it and imposter syndrome started to set in. Read more>>

Stacey Moran

Wedding content creation is a brand new wedding vendor service that is completely disrupting the Wedding industry at the moment. Wedding content creation is less than two years old and when I started BTS Bride around January 2023, there were probably only 2-3 people offering this service. Read more>>

Meg Davoodian

Being a private/independent nail artist gives me the freedom to do things according to my own pace and standards. I run my own business from A to Z, keeping me in full control of how many clients I service, the types of services I offer, how long I spend on my clients, what times I am available to work, the products I use, and the clientele I’m willing to work with. Read more>>

Raeann Krugger

I’m not sure if it’s a good thing but I paint everything and anything. One day I’ll be painting a mural, the next day I’ll be painting numbers on cars at a dealership, I do fundraisers for nonprofits setting up live paintings at events for example. I also do paw Print paintings and donate a percentage of the proceeds to a local Animal shelter. Read more>>

David Newman

When I started my company 15 years ago the industry standard for jump ropes was either a 9 foot long or 10 foot long cable or cord. The flexible cords were able to be trimmed down and the excess cord material cut off. The cable ropes were not always adjustable. Read more>>

Miles Weber

A lot of major brands throughout the industry operate on the basis of quantity over quality to keep up with the latest trends , styles and to keep a consistent money flow. A unique thing about my brand is how personal it truly is. What most people don’t know is the meaning behind my designs. Each design tells a story about moments in my life. Read more>>

Kristian Riis

We in Volcano are working with Urban Planning. Working hard on improvising life quality and taking up the fight against loneliness and mental health issues. The real estate industry are in general terms focusing on buildings but we focus on humans. Read more>>

Brittaney Sturgill

One thing that makes BLB LUXURY different from your typical tanning salon is that we offer clean vegan product along with custom contouring. Most standard tanning salons, offer tanning beds, or tanning booths are particular services are all custom and hand sprayed to each individual. Every BODY is different so this allows us to customize our formula to the customers desired color. Read more>>

Genevieve Anderson

I have worked in the financial industry for over 12 years and over the years I’ve seen two camps of finance: The very practical vs. the mindset piece. Rarely did I see resources or companies that were addressing both. Read more>>

Sam Ditzell

We as trainers and coaches get a bad rap in our industry, and for good reason: too many clients get injured on our watch. Injured clients get stuck into what I call “PT Ping-Pong” patterning. Here’s how it works: client overtrains under the guidance of a trainer/coach – client gets injured – client sees physical therapist and gets better – client returns to trainer, overtrains, and gets re-injured…rinse and repeat. Read more>>

Sonia Narvaez

We stay in our lane. At Operation QOL, we feel it is super important to remain in your Zone of Genius. We are great at building out and implementing Operations, so that’s what we do. Many other businesses claim to do Operations work, but will also dabble in sales, marketing, etc. Read more>>

ANDY LE

Our mission is to help people find their community through the art of Muay Thai. We think it is vital to focus on the people and connections that are created within our gym. The Muay Thai industry, in itself, is intimidating enough, and we wanted to make it approachable for everyone; those who have never heard of the sport and those who have trained for years. Read more>>

Hayley Kruth

Moxie Made is a boutique branding agency specializing in strategic identity creation for brands of all kinds. Different from a design agency, we like to say we are for the passion-driven entrepreneur who is looking for more than just a good lookin’ logo. Moxie Made places focus on pairing conceptual strategy with attention-getting graphic design resulting in brands consumers can see, hear and feel. Read more>>

Gregg Boersma

In my youth I was very athletic and was extremely motivated to work harder, be more fit, and be willing to endure more pain than my competitors. Oddly, I see where I have incorporated that same attitude into my photography business. There is no obstacle or challenge I won’t take on to get an image that is unique/special. Read more>>

Kevanna Adams

My brand “The K Spot” is completely different from the industries standard bakery, because I will not only be opening your typical donut or cupcake shop. I am soon to open a luxury adult bakery and bar. That enhances intimacy and pleasure through desserts and cocktails. Fine dined desserts and other items. I want the community to have a nice place to enjoy something sweet with their sweetie. Read more>>

Stephanie Roman

At the core of our filmmaking and commercial endeavors lies a genuine passion for discovering the heart and inspiration within each project we make. Sure, making things look beautiful is a given, but the real magic happens in those cozy pre-production meetings where we get to know the amazing folks we’re working with. It’s our sweet spot. Read more>>

Kyle Goldie

The 7 and 8-figure educators out there are incredibly talented at marketing themselves. Many of them (not all, of course) are equally amazing at giving their clients/members the things that they “want.” Where I think more educators, consultants, coaches, and course creators need to get better at – is by equally giving the people paying money to learn the things they also *need*. Read more>>

Laurie Urbancik

Someone said to me, your company is a bit of a disruptor! Wow, I think that is actually a compliment. It means I am a pioneer. A visionary thinker. Someone who sees the need ahead of ‘the pack.’ I mean, group think is a real psychological phenomenon. Read more>>

Laneel Perry

I started my company Design Dezign in 2001. The first few years I researched current trends, finishes, furnishings, and pantone colors of the year. My approach to design was about WHAT was IN and what others were doing in the lane of TRENDS. Read more>>