Alright – so today we’ve got the honor of introducing you to Hollie Grimshaw-Williams. We think you’ll enjoy our conversation, we’ve shared it below.

Hollie , thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I always had this idea to someday have my own Bridal Shop, for many reasons. However life happened and between marriage and kids, that dream was put on hold although I still was working for others in the Industry. Then Covid hit and it gave me a lot of time to reflect. And I said “I want more and I want to offer an experience more intimate and personalized”. So my husband and I were brainstorming and he came up with the idea of being mobile. I really wasn’t sure what the demand would be, but after we spoke with our family it felt like the best move. I heard about this free program SBDC- with the state of New Jersey that assist in business plans, marketing etc. So I immediately contacted them and received their assistance in creating a business/ action plan and things started to come into play. I had my father-who is a contractor convert part of our home into a studio space to hold the gowns. Then we started scouting vendors, buying products and just like that everything came together. We had a soft launch on social for a week and then fully opened mid October 2021.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I have a Bachelors in Fashion Marketing. Upon graduation I worked in retail wholesale, sales and marketing. My true passion, however was always Bridal. I wasn’t sure what I would do within that field but I knew I loved the creativity, the details, fabrics and styles. I got my first job in Bridal back in 2011 as a Bridal Stylist in Atlanta. From that moment I knew that’s what I loved. So I spent the last 13 years styling brides in New York, Pennsylvania and New Jersey. What has always set me apart from most is my work ethic and passion. I give 100% from the start to middle to end. It’s not just a job it’s truly what I love to do- make people feel happy, special and beautiful. That stands the test through our reviews. Our brand is all about having a personal, fun and unique experience. We are here for our brides and we want them to feel like a celebrity when Bridal Shopping with us. Enjoying every moment of our experience with the people they hold dear in finding the perfect dress!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

What built our reputation is our unique service, attention to detail and personalized touches, and our top notch customer service. This experience of brides being able to be in a space they are comfortable in, enjoying this special moment with the most important people has helped ease the pressure and anxiety with bridal shopping. Not only that, we curate the selection for them in their size, so no added stress on what to choose and how it will look on their body.

What’s been the best source of new clients for you?

The best source of new clients is through referrals and bridal shows. Having a bride hear from someone they trust on the experience has helped us tremendously. There is an instant comfort and connection. Bridal Shows really allows brides to see first hand the mobile experience through our setup and information, immediately creating an excitement and interest in shopping with us.

Contact Info:

• Website: www.holliebbridal.com
• Instagram: holliebbridal
• Facebook: holliebbridal
• Other: pinterest: holliebbridal

Image Credits
shalashyreephotography (van and portait picture of me) jbeautyphotography (appointment pictures)