We were lucky to catch up with Esthi Besties Waxing Studio recently and have shared our conversation below.

Esthi Besties Waxing Studio, appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

Hello, We are Jessica and Julia the owners of Esthi Besties Waxing Studio located in Tucson Arizona. We specialize in full body waxing, lash lifts, eyebrow laminations and brow waxing and tinting. Our biggest goal is to help women feel confident in their skin. “We are not regular mom’s, we are cool moms’s who wax”

We met in 2012 when we attended Esthetician school at The Aveda Institute Tucson. We instantly connected and very quickly became “Esthi Besties”.

After graduating we both worked for a corporate waxing company. Julia stayed with the company for several years with the opportunity to move to Chicago to later becoming a regional trainer teaching new employees how to wax and hosting retail seminars. Jessica found a local waxing salon in Tucson and began her journey there and was quickly promoted to being the manager and became in charge of ordering inventory ,delegating paychecks and keeping the studio running smoothly.

We both became first time mothers which lead Julia to move back home to Arizona. Julia fell in love with educating and went through a program with Aveda to become a licensed Ethology Educator.

Jessica had been working at the local waxing salon for around 5 years at this time when Julia became employed their working part time waxing and part time working as and educator for Aveda.

It was very quickly that we both realized being together again that we had the same dream, and that was to own our very own waxing studio. We knew this was something that we both really wanted and we started to realize that we could make it a reality.

Over the years Jessica had built a very loyal clientele that was very supportive of her and this was a huge factor in knowing we would be successful. We spent a lot of time together creating an aesthetic that we wanted and a lot of time trying different products to make sure that we where able to provide our clients with the best experience and services possible.

We balance each other out and constantly support each other. Jessica is very business oriented and organized while Julia brings the marketing factors to the business such as creating a very appealing social media presence.

We wanted to create a space that women would feel empowered and comfortable and as if they were just hanging out with there bestie. To be honest it was scary at first and a huge risk to take opening our own business but we knew that time with our children and being in a positive work environment was the most important. The beauty industry is growing rapidly and to take the risk on standing out and creating a place that people believe in and want to go to is something you really have to dedicate time and an extreme amount of effort into. We where both ready to do this and although we have been incredibly successful we are still growing and learning.

We love and appreciate everyone who has supported us in our dream that is “Esthi Besties Waxing Studio”

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Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We use a wax brand called Nova Wax that we instantly fell in love with because of it’s elastic factors it’s a hard wax that is made for all skin types especially sensitive skin and all areas of the body. We also where asked to be Pro Partners with this company after they had seen our content on social media. We where asked to create content of the wax for them as well. We are huge fans!

We make sure that all our clients feel supported and we provide comfort that no matter what age you are, what type of hair you, your body type non of that matters. We want everyone to feel welcomed at Esthi Besties Waxing Studio. We work in a very intimate setting that it’s so much more than just waxing. We really form relationships with our clients, we know about their lives and truly care about them. There is absolutely no judgment here whatever your story is, newly single, a mama who wants to do something for their own selfcare or if you have been waxing for years. We got you!!

I think that what sets us apart from others is that we both have a clientele that have had since we started 12 years ago who have trusted us and become like family. We are also very honest with our clients about the services they book and make sure that they get the best results possible.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

When we opened Esthi Besties Waxing Studio we both knew right away that we wanted to sell merchandise. We started with tee shirts and stickers. While both were very important to us, we had a vision for the the t-shirts. We wanted them to look like a really cool ” band tee” with a traditional tattoo-look.. From far away when you looked at the graphic it looked edgy and awesome but upclose it related to waxing. We wanted the graphics to be versatile so everyone, including fellow estheticians could wear and enjoy them.

We went on the hunt for a local tattoo artist to design the graphics and we found Carly at Tattoo Artistry here in Tucson. She has the most amazing work and we knew we would vibe with her!

We kept the designs close to home by keeping them Tucson inspired. For example, we have a scorpion shirt with the phrase “It only stings a little”. This is true in the real world with an actual scorpion and it is the same for the waxing world. While receiving a waxing service, it only stings a little.

We only sell the t-shirts and stickers in our studio, but have definitely thought about branching out and selling them on our website. An adventure we haven’t yet jumped into but are eager to learn more about.

We’d love to hear the story of how you built up your social media audience?

Before we opened our doors, we knew how important a social media presence would be. We wanted to reach not only our local Tucson neighbors, but the world and connect with them.

The biggest way we have built a social media audience is by staying relatable. We recognized that we admired accounts where the people who ran it were real, honest and relatable. We’ve also learned it’s not all about the work we do, but showing our audience who we are.

Our biggest advice is be who you are and show who you are. Your business will grow and benefit from making connections with people who belong in your tribe. People who will respect you and your business are the people who will find you and stick with you for the long haul.

Contact Info:

• Website: www.esthibestieswaxingstudio.com
• Instagram: Esthi Besties Waxing Studio
• Facebook: Esthi Besties Waxing Studio
• Other: TikTok- The Esthi Besties

Image Credits
Emily Jayne Photography – Esthi Besties portrait pictures