We’re excited to introduce you to the always interesting and insightful Valerie Fox. We hope you’ll enjoy our conversation with Valerie below.

Alright, Valerie thanks for taking the time to share your stories and insights with us today. Can you talk to us about how you learned to do what you do?

I was interested in art from the very beginning, but by the age of 10 I knew I loved photography. My parents have always encouraged me to explore my interests, even when I was never any good at it. They also pushed me to try new things, explore new places, and be independent. I believe this built the foundation to my career.

I wanted to go to a prestigious art school out of state, but my parents told me that it would be an expensive way to learn about a career I wasn’t so sure of. They were right. I wasn’t ready to commit to any career path at that age. They suggested I stay closer to home and try the same degree at the University. I moved schools 3 times in 3 years all with different majors. After graduation, I perused a career as a News Producer, but had a feeling I was not where I was suppose to be.

Years later, I was offered a job opportunity that would pay incredibly less then the small amount I was already making, but I knew would put me on the path in my career I was longing for. My parents understood and supported me through this challenging time. I’m sure it would have been easier for my parents if I had chosen a more predictable and lucrative career, but they managed to always encourage, support, and give me grace on my journey.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My career began in photojournalism and portraiture, then transitioned into Fashion, Lifestyle and Product photography. I spent nearly 10 years working from assistant to studio manager for a apparel licensing group outside of LA. This gave me an opportunity to practice a broad range of skills that have helped me throughout my career. Shoots for these brands included models in studio and on location, underwater, highly reflective hard goods, action, editorials and much more. I also was able to better understand production strategy, studio management, and photography best practices.

Over the last 10 years, I have worked as a Global Studio Manager, Visual Content Director and a Production Manager. Privately I also have consulted for companies to plan and execute studio buildouts and standardizing production practices. The pandemic led to a remote career in photography working with a tech startup leading brand photography and video. Today, I continue to work as a full time Production Manager and as a Freelance Photographer for various industries in fashion, product, and design.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

As a Manager to creatives, I commonly run into conversations with executives and professionals that don’t fully understand the skills that are needed for high quality, consistent, and thoughtful work. I believe the accessibility to digital cameras have skewed the perception that many people have to the professional field of photography. I know that it is my job to help educate, explain, and champion for creatives and their commonly under appreciated work.

What’s the most rewarding aspect of being a creative in your experience?

The reason I can spend countless hours doing what I do, is because of the love I have for art. The most rewarding aspect of my job is when I can provide photography that exceeds the expectations of my clients and they are excited about the images. Their energy brings me so much joy and pride in my daily life.

Contact Info:

• Website: www.ValerieFoxPhotography.com
• Instagram: https://www.instagram.com/valeriefox_photo/
• Linkedin: https://www.linkedin.com/in/valerie-fox-89124275/