We were lucky to catch up with Lucy Price recently and have shared our conversation below.

Lucy, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

After going through my series of breakups with men who weren’t healthy for me, I understood on a deep level the toll it can take on your life and sense of self. I felt anxious all of the time. I wasn’t able to focus at work, I was constantly seeking validation from others, and I was always trying to win approval. I spent years grieving exes and then getting mad at myself because I should just “get over it”.

When I sought out life coaching in my early twenties, I saw the tremendous impact it had on my life. It gave me the courage to step away from my corporate job and follow my passions. I started to advocate for myself and what I wanted in my life. I felt more grounded and confident than I had ever felt before. I realized that these tools work- and I wanted to give that to other people.

In relationships, if we are trying to find love then we are subtly shamed and told, “Be careful, you don’t want to seem desperate. Don’t try too hard, relationships are meant to just happen” Yet if we try and network for business, or we care about reaching health goals, then we are considered motivated and driven. If we are going through the heartbreak people say, “It just takes time, you just need to get back out there, and in the meantime distract yourself” and then people spend years wondering what’s wrong with them and why they can’t get over their ex.

I realized how much of this messaging was embedded into our culture and how many people were struggling as a result of that. There aren’t enough resources being provided to people on how to build and maintain relationships- and then also how to heal from heartbreak when relationships end and rebuild your life and sense of self. I saw a real need here- for people to feel understood. For people to be supported instead of shamed. For people to learn the mindset, emotional intelligence, and relational skills that would help them have the relationships they wanted.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a relationship coach, so I support people who are struggling to move on from their exes, navigating relationship anxiety, or want to learn how to have healthy relationships. I also help my clients feel confident in who they are, love themselves, and show up how they want to in their lives. For companies, I also run workshops on effective communication and community connection in the workplace to increase productivity and revenue.

What sets me apart is that I use a combination of mindset, emotional intelligence, and practical relating skills such as communication & boundary setting, to help my clients create the results they want in their relationships and life. I help them understand their thoughts and behavior patterns, why those thoughts and patterns are playing out, and then how to change those thoughts and patterns so that they can feel secure in themselves and feel fulfilled in their relationships.

I’m most proud of how understood and held my clients feel working with me. So many clients have come to me after seeking support in other ways. They tell me how they’ve felt like something is wrong with them, that for some reason everyone else can have great relationships but they can’t, or even that they have been shamed by the support they’ve sought in the past. My coaching world is a place where their hearts can come and rest for a while. From that place- that place of feeling safe and not judged- I watch them go through the most magnificent transformations. It’s not just their relationships that change- they change, their lives change.

I’ve seen the skills we learn in coaching be applied to other areas of their life- such as careers. I watch people have the confidence to negotiate for higher salaries. I watch people use the mindset work to figure out why they aren’t following through on their health journeys. While I focus on relationships- these skills touch every area of my client’s lives because it’s all connected.

I’m also proud of my retention rate. Most people start working with me for three months and then stay on because they want to, not because they feel like they need to. They want to keep applying these skills, keep growing, and keep creating results in their lives.

This work also doesn’t touch just them- it touches people in their lives too. I had one client tell me that the communication tools we went through in coaching transformed her relationship with her daughter. She began to connect with her daughter more deeply and started asking her daughter questions that drew them closer together. Another client has told me that every time she hops off of a coaching call she shares what she’s learned with her friends and they always have ‘aha’ moments or ‘I never thought about it that way!’ This work doesn’t just impact one person- it has a ripple effect.

I love seeing people go from questioning their worth, feeling like they always have to please others, or feeling like they don’t know who they are after a separation to feeling empowered. Feeling confident and secure in themselves, advocating for themselves differently, and stepping into healthy, loving relationships.

Everything about this work is rewarding to me.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Most of my clients come to me through social media or friends of friends. I put a lot of energy and attention into creating content that is of value to my audience. I have a motto of “help first” and my social media pages reflect that. I also make a point to focus on the clients I already have and not only turn my attention to getting new clients in the door. I think this is why a lot of business owners struggle with retention- their clients don’t feel valued. They feel like a number or a dollar symbol. I want to provide a high-quality, high-touch experience for my clients and have them feel like what they are investing is coming back to them tenfold.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

“Don’t give everything away- give the bare minimum.” I think we are told this as business owners, to not give our clients “all the answers.” To give them “just enough to get in the door.” I believe in giving clients mini transformations. To give them value so that they can see the value. I think when potential clients feel like they have value they want to invest more. For my line of work, the value my clients get in working with me is streamlined knowledge that is the solution to their problems without them having to waste a lot of time or energy hunting it down. It’s looking at THEIR specific situation, seeing their blindspots, and giving solutions to fit their problems. Could they go online and google communication techniques? Absolutely. They could spend a lot of time doing that- and they could be finding solutions that don’t suit their needs. Could they research a bunch of mindset and emotional intelligence techniques? Yes, there are hundreds of books out there for them. But it’s going to take time to read and then let’s face it, how many of us apply what we are learning in books to our lives? I’m alright giving my clients the answers in my content because the real value I think in hiring a coach is having someone who looks at your life, who gives you solutions to your problems (that actually work and you don’t waste a bunch of time trying to figure it out), who will support you, and who will hold you accountable to the changes you want to make.

Contact Info:

• Website: www.shiftyourstory.net
• Instagram: https://www.instagram.com/lucy.m.price/
• Facebook: https://www.facebook.com/lucy.price.18/
• Linkedin: https://www.linkedin.com/in/pricemlucy/
• Youtube: https://youtube.com/@lucymprice?si=zIxUYbD4KUxIJgKR
• Other: TikTok: https://www.tiktok.com/@lucy.m.price

Image Credits
Nathanial Juliar Russ Turner