We recently connected with Eric Cabezas and have shared our conversation below.
Eric , thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.
I love this question because alot of business owners neglect the power of networking & collaboration. What took the BNC to that next level was collaborating with different small businesses that were in the same umbrella industry as ours. Businesses like Supreme athletics, Powerhouse Studios, DC Touch, UPSL (Fc Moco, Frederick Skyline & Athletic United) ,Grail ArtHouse , Maryland Spine & health Chiropractor center. We offered an innovative nutrition solution to their clients & What essentially scaled us up was offering catering & sampling to their clientele! In return had alot of new customers wanting to experience the BNC at our storefront! The idea of “taking the BNC ANYWHERE” was essential part of our growth & scaling.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
To those who don’t know me. My name is Eric Adonnis Cabezas, I do many things but to generalize my profession im a health & fitness Coach/ Business Owner. Honestly growing up I never was really passionate about this particular industry until Covid-19 Occurred! I grew up with ambitions to become a professional soccer player like alot of the kids growing up did but once covid occured, the world was in a complete shutdown. Scholarships & other opportunities relating soccer vanished. Confused with my next steps in life I decided to research more about health & fitness being influenced by my older brother (Dennys), health & fitness filled in the void of soccer & birthed a new passion for it! November 2020 in the mist of the global pandemic & new passion was when we launched “The BNC Hideout” with my brother (Dennys Cabezas) & other Business Partner/ good friend (Anthony Palermo). We started as Personal Trainers. It was a new endeavor for us & the business grew like wildfire! Having packed schedules of clients within months of opening! Eventually all businesses need a creative renovation & in August 2022 we transitioned our personal training business to Nutrition bar (focusing on nutrition) with new BNC owner/my wife (Natalia Fuentes)! Seeing that alot of our clients when we were personal trainers struggled with nutrition choices we created a quick innovative nutrition solution. With our Healthy menu of Protein Alternatives & Energizing Teas making sure you get all the essential nutrients your body needs when you shop with BNC! BNC is a Community when you shop with us you are apart of our healthy family!
Have you ever had to pivot?
April 2022 when I found out my wife was pregnant was a pivoting moment for me. Knowing I was going to be a father alot of thoughts ran through my mind!
“How Will I provide for my family?”
“Will I have time for my family?”
“How Do I balance family,business, social life & ect”!
“How will I get any sleep”!
Alot of questions & no answers until I had to realized that God got me!
February 1st,2023 was when my son “Adonnis Andres Fuentes Cabezas” was born! Definitely the best day of our lives! The pivot was being a business owner & a new father! Creating time for both & pouring into both! Alot of the times we neglect our families as business owners but we must learn to prioritize our loved ones!My advice to all Business owners/ Parents give your self a day off to enjoy with your family!
How’d you build such a strong reputation within your market?
What helped us bulid our reputation was being active with the community! Doing free samples to other small businesses & their clientele! Getting real results with our clients with our product/services! the health & fitness industry is a over-saturated market but what separates us is our community! Getting to know our clients on a personal level, keeping them accountable to their health & fitness goals! Always going the extra mile for all our clients, making sure 100% satisfaction with our product & services!
Contact Info:
- Website: https://www.google.com/search?client=safari&hl=en-us&cs=0&output=search&q=The+Hideout+Nutrition&ludocid=6987126904785484931&gsas=1&client=safari&ibp=gwp;0,7&lsig=AB86z5VdBX728ENhDm8GX_oZ96T0&kgs=1bd9abdd60524875&shndl=-1&source=sh/x/kp/local/3#lpg=cid:CgIgAQ%3D%3D
- Instagram: Thebnchideout
- Facebook: Thebnchideout
- Youtube: https://youtube.com/@BNCPOD?si=ca79TuaavdQQiNhS
Image Credits
@webb_studios