We caught up with the brilliant and insightful Roberta Fernandez a few weeks ago and have shared our conversation below.

Roberta, thanks for taking the time to share your stories with us today Can you recount a time when the advice you provided to a client was really spot on? (Please note this response is for education/entertainment purposes only and shouldn’t be construed as advice for the reader)

As I’m always learning from clients, and it’s really not my role to give advice, I’d like to flip the question. The best learning I received from a client confirmed what I know from doing thousands of sessions over the years.

I was working with her on weight loss and establishing the benefits she wanted to receive from our sessions together. As with many women, a goal was to fit into some version of that “little black dress.” I asked her how that would change her life. She got very quiet and, after a long pause, said, “What I really want is for my husband to watch me leave the room again.”
Now, THIS was not only a great goal, it provided much more motivation. It spoke to her feelings about her body, her sexuality, intimacy, and her relationship, and would most certainly affect her life in a big way.

The subconscious mind always knows what the problem is, and it knows how to fix it. All of the answers are inside of you, you simply have to know how to go to that place where they reside. I simply help my clients get to that place and facilitate a process of self-discovery.

This session reinforced my belief that it isn’t so much about WHAT you want as it is about how you are going to FEEL when you get it. Emotions drive behavior, so focusing on how you want to feel will always be the shortest path to getting what you want.

Roberta, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a personal and professional development consultant. I offer programs for individuals and organizations that develop emotional intelligence and guide them through a change process to awaken their full potential and realize their highest abilities. I’ve perfected individual personal development and wellness programs, as well as executive, managerial, and team corporate training programs in the areas of sustainability, cultural change, and emotional intelligence.

I am an experienced corporate trainer, an engaging public speaker, an Integrative Emotional Intelligence Specialist, hold a Master Practitioner certification in NLP (Neurolinguistics Programming), and am a Board-Certified Hypnotist.

I work with individuals on many issues, but people come to me for one reason: there is a disconnect between what they consciously want and what their subconscious mind believes is possible. To help mend that disconnect, I offer three different services, of which some or all may be appropriate for an individual or an organization:

Cleaning out Your Closet is a program that eliminates old, limiting beliefs and unresolved emotions, replacing them with a new understanding of Self and ideas for a positive and productive personal and professional life. By getting rid of beliefs and myths people carry, awareness is created that allows for a whole new level of thinking and problem-solving to take them to new heights of success and satisfaction.

AHARA is a Sanskrit term that refers to the support of consciousness, eliminating everything that is not the intrinsic or higher nature of yourself. The AHARA acronym describes the benefits of the process: A Higher Awareness and Realization of your Abilities. AHARA provides a quantum leap, enabling you to think from where you want to be rather than from where you are into the reality of what is possible. AHARA delivers content for several different audiences. AHARA Elite, one-to-one intensive; AHARA Club, small groups; AHARA athlete,
for semi and pro players; AHARA Team provides a common language and method for new ways of thinking and problem-solving.

Conscious Napping® is an app that uses guided visualization to improve an individual’s physical, financial, and emotional and mental well-being. RecoverWell is a specialty program within the Conscious Napping family that guides patients through pre and post-surgical procedures, addressing the areas of pain, stress, and sleep.

What do you think helped you build your reputation within your market?

Establishing yourself as a subject matter expert is vitally important. The way I have accomplished this is through public speaking and training. I’ve had seven different companies in the past 40 years and have found that giving engaging presentations that impart meaningful information is the best way to establish my reputation, and build my practice. I’ve never given a talk where I haven’t gotten another booking or gained a client!

If you could go back in time, do you think you would have chosen a different profession or specialty?

I have had distinctly different careers: Certified Financial Planner, faux artist, Montessori School founder/administrator, corporate consultant and trainer in emotional intelligence and cultural change, app developer, hypnotist, and now, a personal and professional development consultant.

Each of these careers has provided skills that have led me to where I am today. AHARA is a culmination of my life’s work, especially the last twenty years. Wisdom is gained (if you choose!) through experience and learning. I acquired skills and the ability to apply them in various ways. I have been able to help others change and transform their lives financially, aesthetically, and culturally, both externally and internally. Everything has led me to where I am today.

The last third of my life is dedicated to leaving a legacy beyond all of that. The world has a lot of problems and we need a new way of thinking and problem-solving. The old ways are no longer as effective as they used to be. Each of my careers have always involved some type of change work. What I have learned is that when you change the Self, you effect change personally and professionally, becoming a role model that creates a ripple effect.

So I am exactly where I am meant to be, doing what I am meant to do, and always evolving!

Contact Info:

• Website: RobertaFernandez.com
• Instagram: https://instagram.com/roberta_k_fernandez/
• Facebook: https://www.facebook.com/roberta.fernandez.777
• Linkedin: https://www.linkedin.com/in/robertafernandez/
• Youtube: https://www.youtube.com/channel/UCnN6Rr1xlQleix3FesWq77Q