We’re excited to introduce you to the always interesting and insightful Otis Jones. We hope you’ll enjoy our conversation with Otis below.
Alright, Otis thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
I, a visionary entrepreneur, have always had a passion for media and a desire to create a platform that connects people and communities. It was during a moment of reflection that the idea for Hills Views & Valleys was born. I envisioned a print + digital media company that would showcase the vibrant culture, stories, and businesses of cities across the United States.
The early days:
With the idea firmly planted in my mind, I wasted no time in taking action. The next day, I began researching the market, studying successful media companies, and identifying potential gaps that my magazine could fill. I spent hours brainstorming and developing a comprehensive business plan that served as the foundation for my venture.
Building the team:
Recognizing the importance of a strong team, I sought out individuals who shared my vision and contributed their expertise to the project. I carefully selected a diverse group of professionals, including writers, photographers, and marketing specialists, who were passionate about showcasing something unique.
Setting up the infrastructure:
To move beyond the idea phase, I set up the necessary infrastructure to launch Hills Views & Valleys. This involved securing the domain name, designing a user-friendly website, and establishing social media accounts to build our online presence. I also invested in the latest technology and software to ensure a seamless user experience for both readers and contributors.
Content creation and partnerships:
With the infrastructure in place, my team and I focused on creating compelling content that would captivate our audience. We reached out to local businesses, artists, and community leaders to collaborate on featured articles, interviews, and editorial pieces. These partnerships not only provided valuable content but also helped establish Hills Views & Valleys as a trusted platform within the luxury industry.
Marketing and promotion:
Launching a business required effective marketing and promotion strategies. I utilized various channels, including social media, email marketing, and collaborations with influencers, to spread the word about my luxe publication Hills Views & Valleys. I also attended industry events and conferences to network with potential partners and advertisers, further expanding our reach of the company.
Overcoming challenges:
The journey from idea to execution was not without its challenges. I faced obstacles such as limited resources, competition, and the need to constantly adapt to an ever-changing digital landscape. However, my unwavering determination and belief in my vision kept me focused and motivated to overcome these hurdles.
The launch and beyond:
After months of hard work and dedication, Hills Views & Valleys was officially launched. The response from the community was overwhelmingly positive, with readers and contributors alike embracing the platform. The next year was a period of growth and expansion, as I continued to refine the business model, attract advertisers, and expand into new cities.
Conclusion:
My journey from idea to execution is a testament to the power of passion, perseverance, and strategic planning. Through careful research, building a strong team, and establishing a solid infrastructure, I successfully launched Hills Views & Valleys. The company continues to thrive, connecting communities and sharing inspiring stories from cities across the United States.

Otis , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
In the dynamic world of media, Hills Views & Valleys stands out as a publishing company that connects people and communities through the power of storytelling. As the founder and publisher of Hills Views & Valleys, I am dedicated to showcasing the vibrant culture, stories, and businesses of brands across the United States. In this article, we delve into the story behind Hills Views & Valleys, the services it provides, and what sets it apart from others in the industry.
Hills Views & Valleys, published by Big Cities Media, LLC, is a platform that captures the essence of brands across the United States. With a focus on luxury lifestyle, culture, and business, Hills Views & Valleys provides readers with a unique perspective on the brands they love and the stories that shape them.
Hills Views & Valleys offers a range of services and creative works that cater to both readers and businesses. Through our print magazine and digital platform, we provide engaging content in the form of feature articles, interviews, editorial features, and more. Our team collaborates with businesses, brands, artists, influencers, and community leaders to create captivating stories that highlight the essence of the brands, states, or countries that we’re honored to showcase.
One of the key factors that sets Hills Views & Valleys apart from others in the industry is our commitment to authenticity and community engagement. We strive to go beyond surface-level coverage and dive deep into the heart and soul of the stories we research. By partnering with businesses, brands, and individuals, Hills Views & Valleys ensures that our content reflects the true essence of the brands we cover.
Another aspect that distinguishes Hills Views & Valleys is our focus on quality and editorial excellence. We are dedicated to delivering well-researched, thought-provoking, and visually stunning content that captivates readers. Our commitment to editorial integrity and high standards of storytelling sets us apart from other media platforms.
Hills Views & Valleys takes great pride in our ability to connect with smaller brands and provide a platform for underrepresented voices. By showcasing the stories of local businesses, artists, and community leaders, we have helped to amplify their voices and create a sense of pride within the brands we cover. Hills Views & Valleys is proud to have built a loyal community of readers and contributors who appreciate the unique perspective we bring to the media landscape.
For potential clients, followers, and fans, it is important to know that Hills Views & Valleys is more than just a publishing company. It is a platform that celebrates the diversity, creativity, and resilience of brands across the United States. Through our engaging content and community-focused approach, Hills Views & Valleys aims to foster connections, inspire readers, and promote the growth of businesses, brands, and local communities.
In conclusion, Hills Views & Valleys, published by Big Cities Media, LLC, is a platform that connects people, amplifies voices, and celebrates the vibrant culture and stories of communities across the United States. With our commitment to authenticity, editorial excellence, and community engagement, Hills Views & Valleys is poised to make a lasting impact in the media industry.

We’d love to hear a story of resilience from your journey.
Throughout my journey as the founder and publisher of Hills Views & Valleys, I have faced numerous challenges that tested my resilience and determination. One particular story stands out as a testament to my unwavering commitment to the vision of connecting communities and showcasing vibrant stories.
In the early days of Hills Views & Valleys, I encountered significant financial obstacles that threatened to derail the publication. Advertising revenue was scarce, and securing funding for the production and distribution of the magazine seemed like an insurmountable task. However, instead of succumbing to despair, I decided to take matters into my own hands.
I reached out to local businesses and community organizations, offering them the opportunity to be featured in the magazine in exchange for their support. I organized events and networking opportunities to foster connections between businesses and readers. Through sheer determination and relentless networking, I managed to secure enough partnerships and sponsorships to keep Hills Views & Valleys afloat.
This experience taught me the importance of resilience and resourcefulness in the face of adversity. It reinforced my belief in the power of community and collaboration. By staying true to my vision and never giving up, I was able to overcome financial challenges and continue to grow Hills Views & Valleys into the nationally recognized publication it is today.

How did you build your audience on social media?
Building an audience on social media has been a crucial aspect of growing Hills Views & Valleys and connecting with readers across the country. It has been a journey filled with learning, experimentation, and perseverance. Here is the story of how I built our social media presence and some advice for those just starting out:
When I first started focusing on social media, I knew that simply posting content wouldn’t be enough to attract and engage an audience. I needed to create a strategy that would resonate with our target audience and provide value to them. I began by identifying the platforms where our audience was most active, which turned out to be Instagram and Facebook.
To build our audience, I started by consistently sharing high-quality content that showcased the vibrant stories and culture we were passionate about. I made sure to use captivating visuals, compelling captions, and relevant hashtags to increase visibility. I also engaged with our audience by responding to comments, asking questions, and encouraging them to share their own stories.
In addition to organic growth, I also utilized paid advertising on social media to reach a wider audience. By targeting specific demographics and interests, I was able to attract new followers who were genuinely interested in our content.
One piece of advice for those starting to build their social media presence is to be authentic and consistent. Find your unique voice and stay true to your brand values. Consistently post high-quality content that resonates with your target audience. Engage with your followers by responding to comments and messages, and actively participate in relevant conversations and communities.
Another important tip is to analyze your social media metrics and adjust your strategy accordingly. Pay attention to what types of content perform well, what times of day your audience is most active, and which platforms are driving the most engagement. Use this data to refine your approach and optimize your social media presence.
Building a social media presence takes time and effort, but with persistence and a strategic approach, you can gradually grow your audience and create meaningful connections with your followers. Remember, it’s not just about the number of followers, but the quality of engagement and the impact you have on your audience’s lives.
Contact Info:
- Website: https://hillsviewsandvalleys.com/
- Instagram: https://www.instagram.com/hillsviewsandvalleys/
- Facebook: https://www.facebook.com/hillsviewsandvalleys/
- Twitter: https://twitter.com/hvvinlosangeles

