We recently connected with LeBrian & Shennice Cleckley and have shared our conversation below.
Hi LeBrian & Shennice, thanks for joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
When we started L. Media it was not the most ideal time to started a business. Shennice has been a business owner or entrepreneur for over 20+ years. I have been in insurance for almost 30 years. Both are independent of each other. As spouses, the thoughts of working together and living together made us quite nervous. How would this change our dynamic? Would we tire of each other? We would we are argue? Or would it be magical and everything we hoped for?
We took the leap and decided that if we can make an amazing life as a couple then why can’t we make an amazing business as a couple. So L. Cleckley Media was born. The L. is actually for both of our names. My name is obviously starts with an L. yet what others don’t know is so does Shennice’s first name which is LaConia. It all worked. It was definitely synergy.
LeBrian & Shennice, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We’re LeBrian and Shennice Cleckley, and we’re the driving force behind a content revolution. Our journey into the world of content creation and storytelling began with a shared passion for connecting people through powerful narratives. We embarked on this path by recognizing the potential of content to bridge gaps, inspire conversations, and evoke emotions.
Our mission is simple yet impactful: to serve up thought-provoking, relatable content that resonates deeply, sparks conversations, and fosters a sense of community. Our creative ethos revolves around embracing the unscripted, the unexpected, and the unforgettable. We firmly believe that content should not just entertain but also enlighten, offering companionship and understanding through life’s diverse experiences.
In our arsenal of offerings, we craft diverse shows and multimedia content that become virtual companions for our audience. These productions are designed to accompany individuals through life’s highs and lows, offering a safe space where they feel seen, understood, and empowered. Imagine having a trusted friend who always has your back – that’s the essence of what we create.
What sets us apart is our unwavering commitment to authenticity and genuine connection. We’re not afraid to explore the raw, unfiltered aspects of life, weaving narratives that resonate with universal truths and human experiences. Our content aims to be a catalyst for conversations that matter, addressing topics that might often go unspoken but are crucial for personal growth and understanding.
One of our proudest achievements is cultivating an engaged community that embraces diversity, empathy, and inclusivity. Through our work, we’ve fostered a space where people from various walks of life come together, sharing stories and perspectives, ultimately realizing that despite our differences, we’re all interconnected.
For potential clients, followers, and fans, we want you to know that when you engage with our brand, you’re not just consuming content; you’re joining a movement. You’re becoming part of a community that values authenticity, empathy, and growth. We invite you to embark on this journey with us, to explore the uncharted territories of storytelling that provoke thoughts, evoke emotions, and foster meaningful connections.
In essence, we’re the creative minds behind content that doesn’t just entertain but also enriches lives, leaving a lasting impact on hearts and minds. Join us as we continue to redefine the landscape of storytelling and make a difference, one narrative at a time.
Can you open up about how you funded your business?
Shennice: All of my businesses have self funded. When I opened my 2nd bakery in 2015, I did uses store and vendor credit for equipment. Now I would not recommend doing this. I was always cash poor. No matter how much I sold , it seemed like my cash flow was also slow.
With L. Cleckley Media, we are initially self funding yet we are implementing 2 fundraising strategies for capital. Our first is a crowdfunding campaign. Our goal is to raise $25,000 or more through these efforts. The second will be through sponsorships and affiliates. We are of course doing some bootstrapping. We have converted our garage into a full content creation studio.
How do you keep in touch with clients and foster brand loyalty?
Fostering a strong connection with our clients and building brand loyalty is a cornerstone of our approach. We prioritize consistent and meaningful communication through various channels to ensure our clients feel valued and engaged.
Firstly, we maintain an active presence on social media and digital platforms. However, instead of solely broadcasting content, we aim to initiate genuine conversations. We share behind-the-scenes insights, engage in discussions, and provide content that resonates with our audience’s experiences. This approach helps us stay connected with our clients on a personal level, fostering a sense of community and belonging.
Moreover, we complement our digital presence with offline interactions. Organizing community events, and meet-ups allows us to establish face-to-face connections. Shennice really believes in the power of personalized gestures. Sending handwritten notes, offering surprise gifts, and acknowledging important milestones in our viewers and sponsors lives are ways we demonstrate our genuine care and appreciation for their support.
It’s all about authenticity and a genuine interest in nurturing lasting relationships. We prioritize meaningful engagement over promotional content, aiming to create an environment where clients feel heard, valued, and part of a larger community that shares common values and experiences.
Contact Info:
- Website: www.lcleckleymedia.com
- Instagram: @lcleckleymedia
- Linkedin: https://www.linkedin.com/company/lcleckleymedia/
- Youtube: https://www.youtube.com/@lcleckleymedia
- Other: Our show channels. : www.theshenniceshow.com ; www.ourmarriagerocks.com
Image Credits
Ten2Creative