Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Keldric Delton

I typically run loyalty deals for my regulars. This one instance I had acquired a new customer who had a daughter with autism. She drove the child back and forth to and from her doctor appointments meanwhile the entire time her vehicle had no A/C. To cut the story short I sponsored all the labor for the entire job free of charge so that she could be able to continue to be able to take her little one anywhere she needed to go WITH A/C. Read more>>

Elise Boivin

The best thing I have done to show a customer that I appreciate them was to gift a key client an art book that documented artwork featured in their office space. The artist, Martin Venezky, created a commissioned photographic installation that spans multiple floors of their corporate headquarters. The art piece is personal to the client as it incorporates images from the surroundings of their current office, as well as their original headquarters – bringing up positive memories of time past and present. Read more>>

Bailee Ferguson

This story actually hits really close to home. I’m part of a community of many very giving small business owners so it’s hard to pick one. But with how recently this took place, it feels it’s the one I have to speak on! Earlier this year, my mom was diagnosed with an extremely aggressive form of bone cancer. I happen o work in a building with many other talented service providers, one of them being Patient relaxation LLC. Read more>>